Senior Director of Product

Role Overview

• Develop and articulate a clear, multi-year product strategy for PetPlace and 24Pet that advances animal health and wellness and supports both consumer and professional stakeholders.
• Lead roadmap creation across: DTC experiences (content, wellness tools, digital services, pet parent engagement, monetization via insurance and memberships).
• B2B platforms supporting rescue, shelter, and veterinary workflows, including case management, medical records, intake/adoption processes, lost & found services, and partner integrations.
• Use customer insights, shelter and vet operations data, pet parent behavior, and industry trends to prioritize innovation across both brands.
• Build and mentor a mission-driven team of product leaders and UX designers focused on enhancing pet wellbeing and the experience of those who care for them.
• Foster a collaborative, cross-functional culture between Product, Engineering, UX, Data, Marketing, Sales, and Operations.
• Promote strong product practices that blend human-centered design, data-driven decision-making, and scalable, reliable delivery.
• Lead SAFe ceremonies across the portfolio, including PI Planning, solution-level syncs, and portfolio reviews, ensuring transparency and alignment across multiple teams and brands.
• Oversee end-to-end delivery of products that support: DTC pet parent journeys (education, behavior guidance, wellness tools, membership services, insurance).
• Define success metrics that measure outcomes such as improved shelter throughput, enhanced efficiency and time savings, admin overhead, engagement, adoption, revenue, and platform reliability.
• Partner with Marketing, Sales, Operations, Customer Care, and Commercial teams to ensure the product strategy enhances brand trust and delivers value for PetPlace and 24Pet audiences.
• Engage with shelters, rescue organizations, and veterinary partners to understand operational needs, validate product direction, and strengthen long-term relationships.
• Communicate product plans, priorities, and progress to executive leadership, cross-functional teams, and key industry partners.

Requirements

• High school diploma or GED required.
• 15+ years of product management experience with at least 5 years in senior product leadership roles.
• Proven success managing complex, multi-product portfolios in a matrixed environment.
• Extensive experience operating and leading teams within the Scaled Agile Framework (SAFe).
• Experience serving both DTC users and B2B customer segments—especially those involving workflow software, SaaS platforms, or operational tools.
• Strong strategic thinking, customer-centric mindset, and stakeholder management skills.
• Experience in animal health, pet tech, shelter/rescue operations, or veterinary software preferred.
• SAFe certifications (SAFe SPC, SAFe LPM, SAFe POPM).
• Background with operational software used by professional audiences (e.g., EMRs/EHRs, CRM systems, scheduling platforms, case management tools).
• Expertise in data-driven product development, behavioral analytics, or personalization.

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)