Key skills
Solution MarketingProduct MarketingHealthcare ConsultingHealthcare StrategyRevenue CycleHealthcare Supply ChainMedical Device CommercializationHealthcare OperationsROI Narrative DevelopmentValue Proposition DevelopmentCRM SoftwareSalesforceMarketing AutomationPardotMicrosoft ExcelMicrosoft PowerPointLeadership through InfluenceGoCRMLeadershipProduct ManagementCustomer SuccessSales
About this role
Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. The Senior Solution Marketing Manager will own the positioning and messaging of Casechek's solutions, ensuring they resonate with key stakeholders in the healthcare industry.
Responsibilities:
- Own the positioning and messaging architecture for Casechek's solutions, ensuring a consistent, differentiated narrative across the buyer journey
- Develop and maintain messaging guides and solution playbooks that define the features, benefits, and quantifiable value of our solutions, guiding the creation of all client-facing assets
- Build and continually sharpen buyer personas across the full hospital buying committee, and develop messaging tailored to each: Supply Chain leaders, Perioperative leaders, Finance executives, Revenue Cycle leaders, Value Analysis committees, and Hospital executives
- Map persona priorities and objections to the moments in the sales cycle where they matter most
- Create the value proposition and economic story for our solutions, grounded in real account outcomes around cost, revenue, and operational efficiency
- Develop ROI models, value assessments, and business cases that arm Sales and Customer Success to quantify impact and justify investment to executive buyers
- Develop and own go-to-market and commercialization plans for new and existing solutions, ensuring continued growth and clean handoffs across Product, Sales, and Customer Success
- Partner on solution packaging and pricing narrative so that what we sell is easy to understand and easy to buy
- Build the enablement toolkit that helps the Commercial team win: sales playbooks, competitive battlecards, objection-handling guides, discovery frameworks, demo narratives, and executive presentation content
- Partner with Sales and Product Management to ensure adequate tools, content, and training are in place to support client presentations, demos, pilots, and proof-of-concept engagements
- Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives that recruit early adopters and accelerate new deals
- Partner with Customer Success to systematically capture evidence of value from pilots and live accounts
- Run Voice of the Customer programs — conducting and synthesizing interviews — to keep our positioning anchored in real buyer needs and buying preferences
- Stay ahead of industry trends, and design the primary and secondary research needed to inform solution and go-to-market decisions and identify new market opportunities
- Own competitive intelligence and translate it into clear differentiation — where we win, why, and how the field articulates it under pressure
- Contribute to business cases supporting new solution opportunities, and ensure market input is translated into clear requirements for Product Management and Development
- Serve as a trusted, cross-functional partner who keeps Leadership, Sales, Product, Customer Success, and Marketing aligned on the story we tell the market
Requirements:
- 5–7+ years of experience in solution marketing, product marketing, or a closely related commercial discipline
- Backgrounds in healthcare consulting, healthcare strategy, revenue cycle, healthcare supply chain, medical device commercialization, or healthcare operations are highly relevant and encouraged
- Demonstrated ability to lead through influence and to work with — and present in front of — senior executives
- Proven ability to translate complex solutions into clear value propositions, ROI narratives, and executive-ready content
- Experience with CRM software and Marketing Automation (Salesforce and Pardot preferred)
- Comfortable with MS Excel (analyzing spreadsheets and charts) and Microsoft PowerPoint
- Bachelor's degree in Marketing, Business Administration, or a relevant field
- Experience in Healthcare Supply Chain strongly preferred, along with experience in the OR, perioperative workflows, implant management, revenue cycle, medical devices, value analysis, or other relevant healthcare verticals
- MBA preferred