Digital Marketing Manager (Search & Reach Specialist)
United States of America
Part Time
11 hours ago
Visa Sponsor
Key skills
Digital MarketingSearch MarketingPerformance MarketingGoogle AdsGoogle Business ProfileLocal SEOMeta Ads ManagerFacebook AdsInstagram AdsYouTubeTikTokInstagram ReelsEmail Marketing PlatformsSEOGoogle Analytics (GA4)Google Tag ManagerConversion TrackingMulti-channel Campaign ManagementAttribution StrategiesData-driven AnalysisLanding Page BuildersUnbounceHotjarOptimizelyProject ManagementStrategic ThinkingAIAnalyticsCRMCommunication
About this role
Savant Tours is a Toronto-based tour operator specializing in thoughtfully curated experiences across Toronto and the Niagara Region. They are seeking a performance-driven Digital Marketing Manager with strong expertise in search and reach strategies, responsible for managing the marketing funnel and optimizing campaigns to convert traffic into customers.
Responsibilities:
- Plan and execute integrated digital marketing strategies across key channels, including paid search (Google Ads), SEO, social media, display advertising, and video platforms
- Manage the entire marketing funnel, from awareness and traffic generation to conversion optimization and customer retention
- Oversee and optimize paid media campaigns with a strong focus on ROI, cost per acquisition (CPA), and conversion performance
- Analyze campaign performance and user behavior to continuously improve efficiency and conversion rates
- Conduct keyword research, audience targeting, and competitive analysis to inform campaign direction
- Run A/B tests across ads, landing pages, and funnels to enhance results
- Track, analyze, and present key metrics such as CTR, CVR, ROAS, and customer acquisition cost
- Maintain and recover social/ad account health, including resolving AI-driven or automated flagging and takedowns
- Stay up to date with digital marketing trends, platform changes, and emerging tools
Requirements:
- 5+ years of experience in digital marketing, with a strong emphasis on search and performance marketing
- Demonstrated, metrics-backed track record across multiple channels, we are specifically looking for candidates with experience beyond a single platform
- Hands-on experience with platforms such as Google Ads, Google Business Profile/local SEO, Meta Ads Manager (Facebook & Instagram), YouTube/TikTok/Instagram Reels, and email marketing platforms
- Solid understanding of SEO and how it complements paid strategies
- Proficiency with analytics tools like Google Analytics (GA4), Tag Manager, and conversion tracking systems, comfortable presenting results via dashboards and reports, not just screenshots of engagement
- Experience managing multi-channel campaigns with cohesive messaging and attribution strategies
- Data-driven mindset with the ability to turn insights into actionable plans
- Strong communication and project management skills
- Energy-driven, extroverted, and a strategic, several-steps-ahead thinker
- Background in travel, tourism, or experiential marketing
- Familiarity with CRM systems, email marketing tools, and marketing automation platforms
- Experience with landing page builders and CRO tools such as Unbounce, Hotjar, or Optimizely
- SEO specialization (backlinks, title tags, technical SEO) is a strong asset, though not mandatory