Marketing Analytics Manager

Fundraise Up is a global fundraising platform dedicated to making donations to nonprofits seamless and accessible. They are seeking a Marketing Analytics Manager who will be responsible for owning the measurement framework, building dashboards, and translating complex data into actionable insights for marketing leadership.

Responsibilities:

• Own marketing's funnel metrics and performance standards - defining consistent definitions for MQLs, pipeline contribution, conversion rates, and channel ROI across the org
• Build and maintain dashboards for channel owners, campaign managers, and marketing leadership across HubSpot, Salesforce, and BI tooling; automate recurring reports to reduce manual overhead and increase visibility
• Establish standardized reporting cadences - weekly, monthly, and quarterly - and ensure metrics roll up consistently across teams
• Proactively surface performance trends, anomalies, and opportunities; develop executive-level reporting that translates marketing performance and ROI into clear narratives leadership can act on
• Build and maintain spend vs. pipeline impact models and monthly insight briefs that support investment decisions and flag what the team should pay attention to next
• Partner with marketing leadership during planning cycles to model forecast scenarios, validate targets against historical data, and serve as the analytical voice in budget discussions with RevOps and Finance
• Build and operationalize a measurement framework for marketing tests and pilots - defining success metrics upfront, tracking outcomes rigorously, and delivering what-if analyses that support strategic channel and investment decisions
• Maintain campaign tracking infrastructure in partnership with RevOps: UTM conventions, CRM campaign setup, naming standards, and attribution logic - and advocate for marketing's measurement needs in cross-functional system discussions
• Maintain a shared glossary of marketing metrics and data definitions; partner with RevOps on data enrichment initiatives to keep contacts, accounts, and opportunities complete
• Train channel owners on self-serve dashboards, build audience segmentation reports, and act as marketing's representative in data governance discussions
• At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve

Requirements:

• 5+ years of experience in marketing analytics, performance insights, or a closely related role - ideally in B2B SaaS with a complex, multi-touch funnel
• Strong understanding of marketing tech stacks - you understand how data flows between them, where it breaks, and how to fix it
• Proficiency with BI tools and comfort building dashboards from scratch
• Analytical rigor paired with strong business judgment - you know which metrics matter and can explain why to a non-technical audience
• Skilled data storyteller - you can translate a complex analysis into a clear narrative and a clear recommendation
• Fluency with AI tools for data analysis, synthesis, and reporting - used to accelerate quality work, not replace judgment
• Familiarity with attribution models in a multi-touch, multi-channel B2B environment
• Experience with ABM measurement and account-level reporting
• Experience supporting marketing planning and forecasting at a leadership level
• Exposure to data enrichment tools and workflows (e.g., Clearbit, ZoomInfo, or similar)