Sr. Director, Growth Marketing

Thrive Market is an online, membership-based market dedicated to making healthy and sustainable living accessible and affordable. The Sr. Director, Growth Marketing will lead member acquisition strategies, maximize performance, and drive sustainable growth through data-driven decision-making and cross-functional collaboration.

Responsibilities:

• Develop and drive channel-specific member acquisition strategy that ladders up to our overall growth goals
• Own channel performance alongside your team and be accountable for traffic quality, reviewing daily, weekly, and monthly results against forecasted targets
• Lead daily, weekly, and monthly reporting plus ad hoc analysis to identify short- and long-term optimizations, support forecasting, refine media mix strategy, and deepen measurement by channel
• Stay in persistent pursuit of new acquisition opportunities while cultivating and growing existing partner relationships for ongoing scale
• Build and execute an ongoing testing roadmap spanning creative, messaging, audience, targeting, and landing-page experiments, to continuously improve channel performance
• Partner with cross-functional teams, including Analytics and Tech, to build growth solutions that improve channel performance and campaign management efficiency
• Collaborate with Marketing, Creative, UX, and Product to share best practices, test results, and channel performance, ensuring cross-functional alignment
• Manage third-party ad platform vendors to secure first-class support and position Thrive Market to take advantage of new betas and platform changes
• Coach, develop, and grow a small team, modeling the curiosity and analytical rigor that defines our Acquisition function

Requirements:

• 10+ years of user acquisition marketing experience, specifically in acquisition and/or performance marketing, including team leadership
• Hands-on experience with digital marketing platforms such as Google Ads and/or Meta (Facebook/Instagram) and YouTube Ads
• Strong command of e-commerce marketing, including measurement, platforms, and channel best practices
• Demonstrated ability to manage, optimize, and scale multi-million-dollar performance marketing budgets
• Highly analytical; comfortable with large data sets, optimizing for KPIs, and turning analysis into action
• Excellent written, verbal, and presentation communication skills
• A proven track record of solving problems through technology
• Experience managing third-party providers and vendor relationships
• Experience managing, coaching, and developing a team
• Experience in subscription and/or e-commerce businesses
• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience