Demand Generation + Growth Marketing Manager

Barti is a venture-backed startup on a mission to build the future of eye care. As a Demand Generation + Growth Marketing Manager, you will own pipeline growth across core channels, executing multi-channel campaigns and managing event strategies to foster engagement and generate high-quality leads.

Responsibilities:

• Plan and execute multi-channel campaigns across paid (LinkedIn, Google, Meta), email/lifecycle, and SDR-aligned outbound
• Own event strategy and execution in coordination with Marketing Coordinator to foster impactful engagement and high-quality pipeline
• Run Barti's webinar program, from content development through promotion and follow-up
• Identify and execute direct mail campaigns and publication or newsletter sponsorships
• Build and manage a referrals program to generate consistent, low-cost pipeline
• Partner with SDRs to create outbound sequences, talk tracks, and door-opener strategies
• Own the operational execution of your individual campaigns—including UTM structures, HubSpot builds, and email deployment—while contributing to broader team processes
• Focus on driving tangible revenue and pipeline results rather than simply increasing MQL counts, while providing data-backed recommendations to executive leadership on resource allocation