Sr. Product Marketing Manager - Kennesaw, GA

ADM is a global leader in human and animal nutrition, committed to sustainability and innovation in the food and beverage industry. The Sr. Product Marketing Manager will drive portfolio growth and commercialization strategy for ADM’s Health & Wellness platforms, focusing on next-generation microbiome solutions. This role involves cross-functional leadership and collaboration to develop impactful marketing strategies that translate scientific innovation into market solutions.

Responsibilities:

• Lead marketing strategy and commercialization planning for designated Health & Wellness products/platforms
• Develop positioning, value propositions, and growth strategies aligned with regional commercial priorities
• Identify whitespace opportunities and create innovation concepts aligned with market trends
• Lead new product launch strategy from concept through commercialization
• Translate scientific data into differentiated customer value propositions
• Partner with Commercial, Regulatory and Scientific team to define claims frameworks and messaging strategy
• Develop integrated campaign plans supporting regional growth objectives
• Develop regional customer-facing materials that reflect strategic positioning and commercial priorities
• Liaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities
• Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional excellence
• Act as a strategic marketing partner to NAM commercial teams
• Develop high-impact customer narratives and solution-based storytelling
• Support key customer engagements through tailored presentations and innovation concepts
• Represent marketing perspective in cross-functional customer initiatives
• Lead collaboration across Global Marketing, CD&D, RSA, and Commercial teams
• Influence prioritization of marketing initiatives aligned to growth targets
• Drive alignment between regional execution and global platform strategy
• Provide clear direction for asset development and campaign execution
• Monitor industry trends, competitive landscape, and consumer insights
• Translate insights into actionable portfolio strategies
• Analyze category, customer and competitive dynamics leveraging market data and consumer insights

Requirements:

• 5-7 years of experience in B2B and/or B2C product or category marketing within the nutraceutical, ingredient, or health & wellness industries
• Demonstrated experience owning product or portfolio strategy
• Demonstrated experience launching new products in the market
• Strong understanding of dietary supplement and functional ingredient markets, specifically related to microbiome ingredients such as prebiotics, probiotics and postbiotics
• Experience with market research tools and data analysis (ex. Nielsen, Mintel, Innova, etc.)
• Digital /Social media marketing experience
• Proven ability to lead cross-functional initiatives in matrix organizations
• Exceptional storytelling and presentation development skills
• Functional food and beverage experience preferred
• Experience translating science into commercial value highly preferred