Senior Marketing Manager, Demand Gen

ehouse is a Shopify-focused commerce agency partnering with ambitious brands to design, build, and scale high-performing ecommerce experiences. The Senior Marketing Manager, Demand Gen is responsible for owning paid media strategy and execution, managing marketing operations, and building reporting systems that connect marketing activities to revenue.

Responsibilities:

• Own paid media strategy and execution across search, social, and display — planning, launching, and optimizing campaigns without relying on an outside media agency
• Build and maintain the marketing systems that keep the function running: HubSpot workflows, list hygiene, lead routing, campaign tracking, and CRM integrity
• Define what marketing tracks and why — build dashboards and reporting that connect marketing activity to pipeline and revenue, and distinguish vanity metrics from real signal
• Lead SEO and content production cadence, testing and iterating on demand gen tactics across channels
• Own the marketing technology stack (HubSpot, GA4, Google Ads) — knowing when to add tools and when to cut them
• Administer HubSpot at an admin level, not just as an end user
• Maintain UTM architecture and tagging standards across all campaigns and channels
• Build and deliver reporting that leadership actually uses to make decisions

Requirements:

• 5+ years in B2B or agency marketing with direct, hands-on ownership of paid demand gen and marketing operations
• Proven ownership of paid media strategy and execution across multiple channels (search, social, display) without dependence on a media agency
• HubSpot admin-level proficiency
• Strong working knowledge of GA4, Google Tag Manager, SEMRush, and UTM architecture
• Clear written communicator who thinks in data and moves without being asked
• Track record of building reporting and dashboards that leadership actually uses
• Experience at a digital agency or within the Shopify ecosystem
• Familiarity with Asana or similar project tracking tools