Nintex is a global leader in process intelligence and automation, trusted by numerous organizations worldwide. They are seeking a Manager of Marketing Operations who will lead marketing automation strategies, oversee execution of email and nurture campaigns, and optimize processes for improved efficiency and effectiveness.
Responsibilities:
- Own Marketo as marketing’s core automation platform and lead execution of email, nurture, database hygiene and campaign workflows
- Ensure proper governance in accordance with guidelines, including things like GDPR
- Develop and optimize email and nurture strategy across campaign, newsletter, and operational programs
- Build scalable processes, templates, and working models that improve speed, quality, and consistency
- Own marketing’s lead scoring, routing requirements, and data quality processes in partnership with RevOps
- Oversee forms, landing page QA, routing, testing, and related conversion operations for nintex.com
- Troubleshoot operational issues quickly and strengthen processes to reduce manual work and errors
- Own performance reporting for email, nurture, and marketing automation programs, using insights to improve engagement and conversion
- Apply AI and testing in practical ways to improve workflow efficiency, execution quality, and overall program performance
- Manage and develop one Email Marketing Specialist, providing direction, coaching, and quality control
Requirements:
- 5+ years of experience in marketing automation, marketing operations, or email marketing, with deep hands-on Marketo expertise
- Strong experience with email programs, nurture campaigns, lead management, forms, landing pages, and marketing performance reporting
- Familiarity with CRM data structures
- Demonstrated use of AI tools to improve productivity, execution, analysis, or workflow effectiveness
- 1 year of experience as a direct people manager or Team Lead or mentor required