Growth Marketing Manager

Role Overview

• As Growth Marketing Manager, you will design and run acquisition and retention programmes that move key business metrics.
• You’ll build repeatable experimentation frameworks, optimise paid media and lifecycle campaigns, and partner with Creative, Data and Product to turn insight into measurable growth.
• You will be accountable for analysing performance, making prioritised recommendations and delivering scalable channel plans.
• Developing and executing multi‑channel acquisition strategies across paid social, search, display and programmatic channels.
• Designing and running A/B and multivariate experiments across landing pages, creatives and user funnels; owning test prioritisation and learnings.
• Managing lifecycle and retention activities including email, push and in‑app campaigns with segmentation and personalisation.
• Working with Creative to brief, iterate and optimise campaign creatives and messaging for performance and brand consistency.
• Partnering with Data and Product to define success metrics, build attribution models and ensure clean, actionable reporting.
• Monitoring and optimising channel performance to meet CPA, CAC and ROAS targets; managing budgets and bids effectively.
• Building dashboards and presenting insights and recommendations to stakeholders, translating data into clear action plans.
• Documenting processes, playbooks and learnings to scale repeatable growth approaches across the business.

Requirements

• Proven experience in growth, performance or digital marketing roles within an agency, start‑up or in‑house team.
• Strong understanding of paid media channels, tracking, attribution and optimisation techniques.
• Practical experience designing and analysing experiments (A/B testing) and translating results into decisions.
• Comfortable with analytics tools (e.g. Google Analytics, GA4, Looker/Looker Studio, Mixpanel) and spreadsheet analysis.
• Experience with email and CRM platforms (e.g. Klaviyo, Braze, Iterable) and marketing automation best practice.
• Strong commercial awareness with the ability to prioritise initiatives that drive revenue and lifetime value.
• Excellent communication and stakeholder management skills, able to present clear recommendations and build cross‑functional buy‑in.
• Curious, data‑led and proactive—comfortable iterating quickly and improving processes based on evidence.

Benefits

• A chance to grow your marketing career within an award‑winning, people‑first creative agency.
• A values‑led culture where your contribution is recognised and supported.
• Ownership of end‑to‑end growth initiatives with clear impact on commercial performance.
• Opportunities to work across paid, owned and earned channels and to develop cross‑disciplinary skills.
• A collaborative environment where we test, learn and scale what works together.