Senior Product Marketing Manager Job Details | diasorinsp

Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. The Senior Product Marketing Manager will own the go-to-market strategy and technical narrative for the Luminex Licensed Technology Group, leading market strategy, messaging, campaigns, and sales enablement to drive partner success and adoption.

Responsibilities:

• Inform LTG market strategy: synthesize market research, VOC, and commercial insights into clear recommendations that shape product roadmaps, and GTM priorities
• Build and operationalize segmentation & adoption frameworks (personas, TAM/SAM/SOM, buying criteria) to guide targeting, resource allocation, and commercialization plans
• Anticipate market shifts (competitive, regulatory, technology trends) and advise leadership on positioning, investment, and partner strategy
• Co-develop with strategic partners to validate use cases, inform new offerings, and de-risk adoption
• Own master messaging architectures that translate complex scientific and workflow concepts into differentiated, customer centric value propositions. centric value propositions
• Lead global positioning strategies aligned to personas, research/clinical workflows, and regional priorities—ensuring consistency with room for localization
• Partner with R&D and Product to convert performance data and validation evidence into compelling, evidence-backed stories
• Advance Luminex’s innovation narrative to reinforce platform advantages and brand leadership
• Architect integrated GTM programs (SEM, content, email nurture, social, partner co-marketing) to drive awareness, pipeline, and adoption across partner channels
• Map and optimize the full journey—from discovery to enablement to expansion—reducing friction and improving conversion, engagement, and retention
• Lead launch excellence for new products, assays, and updates; align marcom, PM, BD, and regions on objectives, timelines, and success metrics
• Establish KPI dashboards to track MQL→SQL quality, partner engagement, pipeline contribution, and ROI; iterate with data
• Equip global commercial teams and partners with strategic tools (battle cards, objection handling, value frameworks, case studies, executive decks, web site content) tied to clear plays
• Deliver training programs that elevate field proficiency in product value, use cases, workflows, and competitive differentiation
• Govern content standards and reuse to ensure accuracy, scientific integrity, and brand consistency across collateral
• Align sales enablement tools and training with key revenue goals—acquiring new customers, expanding existing accounts, and driving broader adoption across partner portfolios
• Set tradeshow strategy to maximize brand visibility, partner activation, and qualified lead capture with clear pre/during/post plans
• Cultivate KOLs and customer champions to support early adoption, validation, publications, and co-marketing
• Amplify thought leadership through data-driven content that advances category understanding and platform credibility
• Other duties as assigned

Requirements:

• Bachelor's in Biology/Chemistry/Engineering
• 10+ years in product marketing, product management, or business development within Life Sciences, Pharma, Analytical Instrumentation, or Diagnostics required
• 10+ Years Deep understanding of Life Science Research, drug development, diagnostics/IVD markets, assays, and analytical workflows; proven record shaping product and GTM strategy required
• Fluency in Salesforce + marketing automation (Marketo/Pardot) and analytics (Google Analytics); excellent technical writing, communication, and cross-functional leadership. (High proficiency)
• Bias for impact: adept at managing multiple priorities, meeting tight deadlines, and delivering measurable commercial outcomes. (High proficiency)
• Collaborative team player with a track record of engaging cross-functional stakeholders. (High proficiency)
• MBA preferred