Senior Platform Partnership Business Development Manager - Affiliate Marketing

Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. They are seeking a Senior Platform Partnership Business Development Manager to own and grow platform and API partnerships that drive SMB advertiser acquisition and revenue at scale for TikTok For Business.

Responsibilities:

• Identifies, pursues, and closes new platform and API partnerships with CRM platforms, e-commerce tools, and marketing automation providers. Owns the full BD cycle from first contact through signed agreement. Builds and maintains a strong network across the platform partnership ecosystem and represents TikTok For Business at senior and C-level engagements
• Drives the critical post-close phase: shepherding partners through technical onboarding, scoping API integration requirements, and working closely with product and engineering teams to get integrations live. Translates commercial commitments into operational reality, ensuring partners can activate advertisers at scale via TikTok For Business APIs
• Co-creates and executes co-marketing, co-selling, and activation programs with partners to drive advertiser onboarding. Builds joint GTM motions that connect TikTok platform strengths to each partner’s merchant or client base, with the goal of growing effective monthly active advertiser (EMAA) counts
• Tracks and owns partnership KPIs including registrations, new customer acquisition (NCA), EMAA, and revenue. Uses data to identify what is working, what isn’t and where to focus energy. Brings a structured, analytical approach to optimization across a portfolio of partnerships
• Acts as the connective tissue between external partners and internal product, engineering, and marketing teams. Communicates partner needs clearly, flags integration blockers early, and ensures internal teams have the context to prioritize and execute effectively

Requirements:

• 5+ years of experience in platform partnerships, business development, or API partnership management
• Proven track record closing and operationalizing partnerships, not just sourcing them
• API and technical fluency: comfortable reading API documentation, discussing integration requirements with engineering teams, and identifying where technical configurations create (or block) commercial value
• Solid understanding of digital advertising, particularly how SMBs buy ads and how platform ad products (pixel, conversion tracking, campaign creation) function
• Commercial acumen: understands partnership economics, can structure win-win deals, and knows how to measure impact
• Fluent in English (required). Additional major European language (German, French, Spanish, Italian, or Dutch) is a strong plus
• Experience working cross-functionally with product, engineering, and marketing teams
• Bachelor's degree
• Ability to travel when needed for partner meetings, conferences, and internal team events
• Experience working with Shopify, WooCommerce, Salesforce, HubSpot, or similar platform partners
• Background working at or with a marketplace, platform ecosystem, or API-first business
• Familiarity with TikTok's ad products and the SMB advertiser journey