Senior Product Marketing Manager

HappyCo is a technology company that helps property management teams enhance resident experiences through innovative software. The Senior Product Marketing Manager will be responsible for shaping the market presence of HappyCo's products by leading strategic positioning, crafting product narratives, and driving successful go-to-market initiatives.

Responsibilities:

• Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines
• Own GTM strategy and execution for new product launches (including Procurement and Site Visit), from launch brief through enablement materials
• Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis
• Create sales tools — battlecards, pitch decks, pricing guides, and talk tracks — that align with current messaging and accelerate conversion
• Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases
• Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates

Requirements:

• 5+ years of B2B SaaS product marketing experience, with a track record of owning full GTM launches end-to-end
• Exceptional messaging and storytelling skills — you can translate complex product capabilities into customer-centric narratives
• Proven ability to influence without authority across Product, Sales, and Marketing
• Experience conducting competitive analysis, customer interviews, and market research to inform positioning
• Comfort working in a fast-moving, ambiguous environment with a strong bias toward action and clarity