Senior Director of Marketing and Growth

Rice University is a prestigious institution ranked among the top 20 universities in the nation, and they are seeking a Senior Director of Marketing and Growth for OpenStax. This role involves providing strategic leadership to enhance OpenStax's marketing efforts, focusing on brand positioning, audience engagement, and multi-channel campaigns to advance educational access and affordability.

Responsibilities:

• Responsible for overseeing strategic communications and marketing initiatives and developing long-range plans and programs to meet organizational objectives
• Helps guide and set departmental budget, goals, and objectives in alignment with organizational goals
• Participates in university-wide and division-wide initiatives and cross-functional teams to establish the organization as a strategic partner and thought leader
• Identifies available data to guide strategy and marketing effectiveness
• Oversees the hiring, management, and mentoring of key staff
• Develop and lead OpenStax’s marketing strategy across key audiences, including higher education and K-12 educators, students, and institutional partners, informed by audience and market data
• Drive awareness, educator adoption, learner engagement, and institutional advocacy for OpenStax textbooks, OpenStax Assignable, and future digital learning offerings, with clear and measurable goals for each
• Develop a deep, data-informed understanding of the evolving higher education, K-12, affordability, and OER landscapes, including how educators evaluate and adopt instructional resources
• Lead and develop a high-performing marketing team by setting clear priorities, building strong collaboration, and supporting professional growth
• Own and evolve OpenStax’s brand positioning and messaging within the educational technology and open educational resources landscape, with mechanisms to measure brand health over time
• Lead the strategic evolution of the OpenStax website as both a marketing platform and a core product experience, ensuring it effectively delivers educational content, supports educator and student engagement, communicates institutional value, and drives adoption across audiences, supported by clear instrumentation, conversion analytics, and a working understanding of the underlying web architecture and content management system
• Direct and coordinate integrated, multi-channel marketing campaigns that increase reach, engagement, and adoption across educator and learner audiences, with cohesive campaign architectures where individual tactics ladder up to clearly defined organizational priorities, supported by consistent attribution and measurement standards across all channels
• Partner closely with Product teams to support launches, feature adoption, lifecycle engagement, and go-to-market strategies for new learning products and capabilities
• Collaborate with Analytics and Research teams as an active partner, translating user insights, market trends, and performance data into testable hypotheses, measurable strategies, and decision-making
• Partner with the Development team on community giving campaigns, contributing brand, audience, and channel expertise to philanthropic outreach
• Collaborate with Rice University and SafeInsights colleagues on shared priorities, including cross-initiative campaigns and the broader AI for Education efforts with Rice
• Contribute as a member of the Leadership Team to organizational strategy, annual planning, prioritization, and cross-functional decision-making
• Optimize AI and LLM visibility as emerging marketing channels, including the measurement framework needed to evaluate impact
• Lead the centralization of marketing and growth strategy within the organization
• Partner with program, product, and technology teams on roadmap
• Define and optimize pipeline conversion from awareness through retention, supported by a defensible attribution model that you would own
• Performs other duties as assigned in support of OpenStax and Rice department and program objectives, including ad-hoc representation of OpenStax at conferences, partner events, and donor engagements where marketing leadership presence is required

Requirements:

• Bachelor's Degree
• Six or more (6+) years of experience in marketing, with progressive leadership responsibility
• Demonstrated success in managing a marketing function at a similar-sized or larger organization
• Excellent presentation, verbal, visual, and written communication skills, including experience writing persuasive and promotional communications
• Demonstrated ability to build strategic relationships and work effectively in a fast-paced environment as part of a creative, cross-functional team
• Hands-on ability to create and deploy marketing materials
• Strong knowledge of internal and external creative services and web development resources
• Proven success in building, embedding, and extending a brand and brand positioning by building support with internal constituencies and driving the positioning among external audiences
• Ability to use quantitative insights and market data to inform decision-making
• Demonstrated experience leading and developing high-performing teams
• 10+ years of marketing leadership experience, ideally within education, technology, mission-driven organizations, or high-growth environments
• Experience managing and developing teams and know how to build alignment and momentum within lean organizations
• Strategic and execution-oriented, comfortable setting long-term positioning, while remaining hands-on to move work forward, including direct contribution to campaigns, content, automations, and tooling when speed or quality demands it
• Proven ability to build brand awareness, audience engagement, and product adoption through integrated marketing efforts, with the ability to measure and defend results
• Experience across areas such as content marketing, digital marketing, email marketing, community engagement, and product or lifecycle marketing
• Fluent in using quantitative and qualitative insights, market data, and experimentation to form hypotheses and guide decisions, rather than relying on intuition alone
• Strong communicator and collaborator who works effectively across teams
• Experience in higher education, K-12, educational technology, or open educational resources is preferred
• Hands-on proficiency with marketing platforms (such as Google Analytics, Salesforce, and Marketing Cloud Account Engagement), along with active engagement with the emerging tooling for AI search and LLM visibility (AIO/GEO)
• Demonstrated experience with the marketing, sales, and retention pipeline of a SaaS product in a freemium structure, including ownership of attribution and conversion metrics across the funnel
• Active use and comfort with AI tools and their growing applications, such as designing, building, and evaluating agentic AI into marketing workflows, with a thoughtful approach to evaluating where they add value and where they don't