NetSuite is a company that specializes in providing cloud-based business management solutions. They are seeking a Director of Growth and Digital Marketing to lead their B2B demand generation efforts, focusing on building a high-output marketing team and driving pipeline accountability.
Responsibilities:
- You'll report directly to the GVP of Marketing, and partner closely with Product Marketing and Sales
- You'll own the function from day one — with full authority over strategy, team, tools, and budget — and you'll be expected to move fast
Requirements:
- 10+ years of experience
- 7–12 years in B2B demand generation or growth marketing, with at least 3 years in a leadership role
- Experience building or running a lean, high-output digital marketing team — not just managing a large one
- Proven record of owning pipeline targets, not just MQL or traffic metrics
- Hands-on familiarity with the modern martech stack: marketing automation, paid platforms, ABM tools, attribution
- Experience at a SaaS company with a complex, multi-stakeholder sales cycle — ERP, CRM, or similarly considered purchase preferred
- You think in outcomes, not activities — the question you ask is 'what does this do for pipeline?' not 'did we hit our send volume?'
- You're a builder who's also a manager — comfortable rolling up your sleeves while developing your team
- You run toward ambiguity rather than waiting for perfect information
- You value AI-assisted marketing workflows
- You can hold your own in a conversation with Sales leadership about pipeline health, deal velocity, and where marketing is and isn't contributing
- Actively use AI tools in your own workflow — for analysis, copy, ideation, or reporting
- Have a point of view on how AI changes demand gen team structure, not just tooling