Business Development Representative (BDR)

Playground is a company focused on making excellent child care accessible to all through innovative software solutions. The Business Development Representative role is essential for generating new sales opportunities and building relationships with child care providers, ultimately contributing to the company's growth and success.

Responsibilities:

• Execute high-volume outbound prospecting through calls, emails, text, and social outreach
• Research child care providers to understand their business, current technology, growth plans, and operational challenges
• Build personalized, value-driven outreach campaigns that consistently generate qualified meetings
• Conduct discovery conversations to understand customer pain points, priorities, and timing
• Identify qualified opportunities and seamlessly transition them to Account Executives
• Maintain detailed account notes and next steps in Salesforce to ensure successful handoffs
• Collaborate with Account Executives on territory planning and account prioritization
• Support multi-threading efforts into larger multi-site organizations
• Share customer insights with Marketing, Product, and Revenue Operations to continuously improve messaging and sales strategy
• Refine messaging through coaching, call reviews, and experimentation
• Learn Playground's modern sales stack including Salesforce, Gong, Outreach, and Chili Piper
• Test new outbound approaches and share learnings with the broader team

Requirements:

• 0–2+ years of sales experience, ideally in an outbound BDR or SDR role within B2B SaaS (strong candidates from adjacent backgrounds encouraged)
• Comfortable making high-volume outbound calls every day
• Strong written communication skills with the ability to craft personalized outreach
• Highly organized with excellent time management and pipeline discipline
• Coachable, curious, and eager to improve
• Resilient and motivated by challenges and rejection
• Interest in technology, SMB sales, or the child care industry
• Experience using Salesforce, Gong, Outreach, or Chili Piper
• Experience selling SaaS products
• Experience selling into SMBs or multi-location businesses
• Startup or high-growth company experience