Quest Diagnostics is a leading provider of diagnostic information services, and they are seeking a Business Development Representative for their Workforce Health Solutions. This role is responsible for driving sales growth by identifying potential clients and securing qualified meetings for the sales team.
Responsibilities:
- Identify and engage key decision-makers (HR, Benefits, Health & Safety leaders) at target employer organizations via cold calling, personalized emails, and social selling (e.g., LinkedIn)
- Conduct initial discovery to understand the employer's current health and safety programs, pain points, and assess their fit for Quest's WHS offerings
- Secure and schedule highly qualified discovery calls and meetings, ensuring a seamless handoff to the Account Executive team
- Track all sales activities, prospect interactions, and pipeline progress within the CRM (e.g., Salesforce) to ensure accurate reporting and data integrity
- Collaborate closely with Account Executives to develop targeted account lists, craft territory strategies, and refine messaging for specific industries
- Maintain a deep understanding of Quest Diagnostics' WHS products, industry trends, and the competitive landscape to effectively communicate value to prospects
Requirements:
- 1-2 years of experience in a sales, SDR, or BDR role, preferably within B2B healthcare, HR tech, or enterprise solutions
- Understanding of sales cycle, qualifying prospects, and evaluation of business fit
- Understanding of the employer-sponsored healthcare ecosystem, including basic knowledge of wellness trends, biometric screenings, and occupational health
- Exceptional written and verbal communication skills, with a proven ability to handle objections, bypass gatekeepers, and build quick rapport with executive stakeholders
- Proficiency using CRM software (e.g., Salesforce), sales engagement platforms (e.g., Outreach, Salesloft), and prospecting tools like LinkedIn Sales Navigator
- Highly self-motivated, resilient, coachable, and results-driven with a strong track record of meeting or exceeding activity and meeting-generation quotas
- Bachelor's Degree in Business, Marketing, Healthcare Administration, or equivalent practical experience
- 3+ years of experience in a sales, SDR, or BDR role, preferably within B2B healthcare, HR tech, or enterprise solutions