Performance Marketer / Full Funnel Growth Strategist

StrouseHouse.io is seeking a high-level Performance Marketer / Full-Funnel Growth Strategist with experience in building social media marketing and email campaigns that generate revenue. The role involves creating and overseeing full-funnel marketing campaigns, developing strategies for organic and paid content, and collaborating with the internal team to execute comprehensive marketing efforts.

Responsibilities:

• Build full-funnel marketing strategies for StrouseHouse.io and client accounts
• Create offer positioning, hooks, angles, messaging, and campaign concepts
• Plan organic social content strategies that support authority, trust, demand, and lead generation
• Script short-form and long-form ad videos designed to generate booked calls
• Develop creative briefs for video editors, graphic designers, and content teams
• Create paid social ad concepts for Meta, Instagram, Facebook, TikTok, and Linkedin
• Build email marketing campaigns for lead nurture, sales conversion, reactivation, promotions, and follow-up
• Map out the customer journey from first touch to booked call to closed deal
• Work with the internal team to execute campaigns across organic, paid, email, and funnel assets
• Review creative deliverables and provide clear feedback to make sure the final product matches the campaign strategy
• Research competitors, winning ad angles, viral content trends, and market opportunities
• Help improve landing pages, call booking flows, lead magnets, and funnel conversion points
• Analyze campaign performance and make strategic recommendations based on data
• Help create repeatable campaign frameworks that can be used across multiple client accounts

Requirements:

• Proven experience building full-funnel marketing campaigns from scratch
• Experience working on high-ticket offers selling for $5,000+
• Experience with offers where the main goal was to book qualified sales calls through social media ads and organic social media content
• Experience creating organic social content strategies that support paid campaigns
• Experience scripting direct-response video ads for social media
• Experience building email marketing campaigns that nurture leads and increase conversions
• Experience working with creative teams, video editors, designers, media buyers, and account managers
• Strong understanding of hooks, offers, funnels, angles, objections, buying psychology, and direct-response marketing
• Ability to look at a business and identify what messaging, offer, funnel, and creative strategy will actually drive sales
• Ability to lead the vision while also being hands-on enough to write scripts, briefs, emails, and campaign plans
• Experience working with agencies, coaching companies, info products, service businesses, or high-ticket appointment-based offers
• Experience with GoHighLevel
• Experience researching winning ads through Facebook Ads Library, TikTok Creative Center, competitor funnels, and organic content trends
• Experience managing or collaborating with media buyers
• Experience creating campaign calendars and managing execution across multiple client accounts