Product Marketing Manager

WebPT is a leader in AI platform development in the healthcare space, focusing on transforming rehab therapy practices. The Product Marketing Manager will support the go-to-market strategy for WebPT's product portfolio, collaborating across teams to communicate product benefits and gather market insights.

Responsibilities:

• Support the go-to-market strategy for WebPT's product portfolio across the rehab therapy market
• Work cross-functionally to support the go-to-market strategy for new solutions and feature launches, contributing to planning and execution
• Partner with Marketing to help develop product positioning, buyer personas, and differentiation messaging that supports the selling process. Support marketing campaigns and events, including tradeshows and webinars
• Enable the Sales and Success teams to win. Help ensure they understand the messaging, positioning, and pricing in the market, and can articulate the value of WebPT's solutions
• Competitive Intelligence: Research and maintain up-to-date competitive intelligence across WebPT's product lines, with a particular eye on how AI is reshaping the competitive landscape. Understand what competitive offerings exist in the market and help develop strategies to compete successfully
• Support win/loss analysis efforts by gathering and synthesizing data on why prospects choose WebPT or a competitor. Contribute findings to improve acquisition and retention campaigns and inform the product roadmap
• Analyze market and Member feedback to make suggestions on how to best position and communicate our software offerings to meet Member expectations and increase product usage
• Collaborate with Product Management to share findings from market research and contribute to roadmap discussions

Requirements:

• Two to three years of previous B2B SaaS product marketing experience, preferably in the software/tech industry
• Familiarity with the rehab therapy market or a strong interest in developing deep expertise in the space
• A genuine curiosity about how AI is evolving and a strong desire to embrace AI tools and communicate their positive impact on the clinicians and practices we serve
• Bachelor's degree in marketing, business, or a related field — or equivalent years of experience
• Experience supporting product positioning and competitive analysis
• Exposure to building and executing go-to-market strategies
• Experience collaborating effectively across functions like sales and product management to achieve results
• Experience working with cross-functional Marketing teams to deliver programs
• Excellent communication skills, both written and verbal. Must be comfortable presenting to groups
• Be a team player and work well with a highly collaborative team
• Be organized, ahead of schedule, communicative, and accountable
• Willingness to travel to local and/or out-of-area WebPT customer clinics for in-person engagement and research
• Ability to learn the WebPT application inside and out
• Strong customer service skills, including active listening and the ability to offer clear, reassuring communication
• Willingness to manage change, grow with the company, and remain focused under pressure