Senior Marketing Manager - IVF Consumables

Vitrolife Group is a global provider of medical devices and genetic services, and they are seeking a Senior Marketing Manager for IVF Consumables. This role is responsible for developing and executing regional marketing strategies to drive adoption and revenue growth across a portfolio of IVF consumables, requiring strong collaboration across various teams and a deep understanding of IVF workflows.

Responsibilities:

• Lead regional marketing strategy for IVF consumables, including positioning, segmentation, and value proposition development based on customer insights and market dynamics
• Manage the full product lifecycle, including new product introductions, enhancements, and portfolio optimization
• Partner with commercial teams to support pricing strategy and margin performance
• Identify and assess market opportunities using customer insights and clinical trends in assisted reproductive technologies
• Develop and execute campaigns to increase awareness and drive growth across key product categories
• Support sales teams with targeted programs, content, and tools that improve conversion and product utilization
• Contribute to educational initiatives that strengthen product knowledge among embryologists and clinicians
• Lead go to market strategy and execution for new consumable products
• Ensure launch readiness through development of sales tools, training materials, and supporting content
• Monitor post launch performance and incorporate customer feedback to optimize adoption and positioning
• Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges
• Engage directly with key customers, including lab directors and embryologists, to gather insights and validate market needs
• Translate feedback into actionable recommendations and partner with research and development to inform product priorities
• Partner with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of all marketing claims and materials
• Collaborate with supply chain and operations to support forecasting, inventory planning, and product availability
• Work with digital marketing teams to align on content strategy, campaign execution, and performance analytics

Requirements:

• Bachelor's degree in Marketing, Life Sciences, Business, or related field
• Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred
• Demonstrated success managing technical product portfolios and launching new products
• Strong understanding of IVF laboratory workflows and consumable product applications
• Proven ability to lead complex initiatives and influence cross functional teams
• Excellent communication, presentation, and strategic planning skills
• Experience working with embryology key opinion leaders or clinical education teams
• Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools
• Ability to translate scientific concepts into clear and compelling commercial messaging