Shape and execute a go-to-market strategy
Own GTM strategy for product launches and decide how to bring a feature to market
Track launch performance and use what you learn to improve the next one
Translate positioning into feature-level messaging
Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features
Own competitive intelligence and market research
Write product content that inspires prospective and current customers
Build a consistent customer story practice
Maintain a current library segmented by industry, franchise size, and use case

5 years of B2B SaaS product marketing experience
Owned GTM strategy and execution for product launches end-to-end
Strong writing skills with a portfolio demonstrating clear, audience-aware product writing
Experience owning competitive intelligence, tracking, synthesizing, and activating it in positioning and messaging decisions
Ability to independently pull and interpret marketing and product performance data
Experience contributing to and shaping positioning and messaging decisions
Comfort working in modern marketing and design tooling (e.g., Asana, HubSpot, Figma, Loom, Canva)
Experience interviewing customers and turning their stories into usable assets
Ability to manage multiple launches and content workstreams simultaneously without dropping details

Senior Product Marketing Manager

Key skills