NetSuite is a company committed to innovation and empowering contributions from all employees. They are seeking a Field Marketing Manager to build and scale campaign plans that align with go-to-market strategies, particularly in the Construction and Engineering market, collaborating with various teams to drive demand and awareness of Oracle solutions.
Responsibilities:
- Campaign Strategy: Own bringing the campaign strategy to life in North America, focusing on live and virtual event planning, execution
- Omni-channel planning and execution: Design omni-channel activation plans and execute across the following channels: digital, social, event, PR, partner alignment and ensuring sales buy-in
- Budget, Resource and ROI tracking: manage budget, measure and optimize program performance against KPIs such as MQL benchmarks, funnel conversion rates, pipeline and revenue, provide recommendations based on key drivers to improve engagement
- Internal stakeholder Management: Be an active partner to the field teams, driving buy-in and engagement with marketing plans
- Project Management: Manage program calendar, internal communication methods, project management tools and internal stakeholder teams to drive accountability and ownership
Requirements:
- 8+ years experience in B2B demand generation marketing or event management
- Proven ability to design demand generation plans and industry-specific campaigns
- Demonstrated experience managing complex workflows and diverse stakeholder groups
- Strong analytical skills with the ability to synthesize data from multiple sources and translate into insights
- Strong communication, written, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner