Growth Marketing Manager

Transit Technologies is a leading mobility technology platform in North America, focused on making transportation smarter and more accessible. They are seeking a Senior Manager, Growth Marketing to build and scale demand generation programs that drive awareness, qualified pipeline, and revenue across multiple products and market segments.

Responsibilities:

• Develop and execute integrated growth programs that generate qualified pipeline across products and target markets
• Build campaigns aligned to business priorities, audience needs, buyer journeys, and revenue goals
• Execute multi-channel programs including:
• Email marketing
• Paid media
• Webinars
• Content syndication
• Landing pages
• Digital campaigns
• Partner marketing initiatives
• Serve as the primary business owner for external marketing agencies
• Establish goals, priorities, budgets, timelines, and success metrics
• Hold agency partners accountable for execution quality, optimization, speed, and business outcomes
• Evaluate media investments, channel performance, creative recommendations, and optimization strategies
• Ensure agency work aligns with internal priorities and sales objectives
• Own key growth metrics, including:
• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Pipeline contribution
• Conversion rates
• Cost per lead
• Cost per opportunity
• Campaign-influenced revenue
• Return on marketing investment
• Identify bottlenecks and optimize programs through testing, analysis, and continuous improvement
• Improve targeting, messaging, offers, landing pages, nurture programs, and channel performance
• Partner with Product Marketing, Sales, Marketing Operations, Content, and Creative teams
• Build campaign briefs and drive alignment across stakeholders
• Ensure campaigns launch on time with the appropriate assets, tracking, and sales readiness
• Collaborate closely with Marketing Operations on:
• Attribution
• Automation
• Lead routing
• Campaign measurement
• Reporting
• Segmentation
• Lifecycle optimization
• Maintain strong working knowledge of HubSpot, Salesforce, and modern marketing technologies
• Deliver clear performance reporting and actionable recommendations
• Contribute to quarterly and annual growth planning
• Surface market insights and customer feedback to influence messaging and go-to-market strategies
• Help build a scalable, repeatable growth engine

Requirements:

• 6–9 years of experience in growth marketing, demand generation, performance marketing, or B2B campaign leadership
• Demonstrated success driving measurable pipeline and revenue outcomes
• Experience managing external agencies and performance marketing partners
• Strong understanding of B2B SaaS or technology marketing
• Experience collaborating across Sales, Product Marketing, Operations, and Creative teams
• Excellent analytical and problem-solving skills
• Strong project management capabilities
• Exceptional communication skills
• Extensive hands-on experience with HubSpot and Salesforce
• Experience with modern marketing analytics and attribution tools
• Experience in transit, mobility, transportation, public sector, or adjacent industries
• Account-based marketing or segment-based marketing experience
• Experience supporting multi-product organizations