Commercial Customer Marketing Manager

Broadcom is seeking a strategic and outcome-focused Commercial Customer Marketing Manager to design and execute a global engagement strategy for their commercial customer base. This role will drive product adoption, expand sales, and secure renewals while building peer communities across various technical and executive cohorts.

Responsibilities:

• Design and execute a comprehensive global marketing strategy to drive deep engagement, increase product adoption, stimulate add-on sales, and protect renewals within the commercial customer base
• Build and optimize an 'always-on nurture' program featuring continuous, highly targeted email cadences that educate customers and maximize platform utility
• Architect integrated quarterly campaigns that align with commercial-specific sales plays, generating high-quality demand, leads, and meetings for direct sales and channel partners
• Collaborate closely with Regional Marketing Managers (RMMs) within the partner marketing team to activate our global distributor and reseller community
• Leverage the partner ecosystem to systematically source, scale, and capture customer success stories and references within the commercial segment
• Establish and maintain a robust, easily accessible library of customer reference materials to support global sales enablement
• Define, build, and nurture highly engaged peer communities tailored to core commercial personas: Infrastructure, CIO/Executive, Security, and Developer
• Establish and maintain, persona-based database segments specific to the commercial sector to guarantee highly targeted and relevant campaign orchestration
• Develop segment-specific content and initiatives that position our brand as a trusted authority and peer network leader for these critical technical and executive cohorts
• Manage relationships with external agencies, copywriters, and internal subject matter experts (SMEs) to produce top-tier campaign assets, while remaining ready to personally draft copy and execute tactics when necessary
• Partner with internal marketing operations teams to streamline campaign setup, tracking, and execution within core automation platforms

Requirements:

• 12+ years of proven success in B2B customer marketing, growth marketing, or campaign strategy, preferably within a global enterprise technology or SaaS company
• Demonstrated experience working effectively alongside channel partner marketing teams, distributors, resellers, and systems integrators
• Proven track record of building, launching, and managing persona-based communities or user groups targeting technical and executive stakeholders
• Familiarity with enterprise marketing automation and CRM ecosystems; specific preference for experience or familiarity with Eloqua and Oracle Engagement Cloud (OEC)
• Strong program management skills with the ability to lead cross-functional initiatives across corporate, regional, and sales organizations
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• A proactive project manager who thrives in a fast-paced global environment, balancing long-term strategy with an urgent willingness to execute tactics hands-on
• Exceptional ability to drive alignment and build consensus across corporate, regional, sales, and partner marketing organizations
• A gifted storyteller with a keen understanding of what resonates with highly technical and executive audiences
• A data-driven marketer committed to leveraging analytics to continuously test, learn, and optimize campaign performance