HCP Marketing Manager (Stelo)

Dexcom is a global leader in continuous glucose monitoring and health technology. The HCP Marketing Manager will support the Stelo HCP marketing strategy, translate clinical and product value into compliant messaging, execute paid media and digital campaigns, develop sales enablement tools, and drive HCP lead generation in partnership with cross-functional teams.

Responsibilities:

• Support development and execution of the Stelo HCP marketing strategy, ensuring alignment to brand positioning, portfolio priorities, and business
• Translate clinical and product value into clear, compelling, and compliant HCP messaging across channels
• Plan and execute HCP-focused paid media campaigns (programmatic, endemic, paid social, paid search, etc) in partnership with internal media lead and agency teams
• Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, compelling experience that creates action
• Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources
• Support Stelo HCP website, email and paid media content development for Stelo, including ongoing optimization of provider pages, educational content, and conversion pathways
• Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources
• Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs
• Serve as a primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of HCP assets

Requirements:

• 5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing
• Experience developing HCP marketing strategies across paid media, digital, and sales enablement
• Strong working knowledge of MLR processes and regulated promotional environments
• Proven ability to manage multiple projects and stakeholders simultaneously
• Excellent communication, collaboration, and execution skills
• 15-25%
• Typically requires a Bachelor's degree with 8-12 years of industry experience