Commercial Customer & Partner Events Manager

Broadcom is a leading technology company, and they are seeking a Global Commercial Customer & Partner Events Manager. This role involves strategically designing and executing events to enhance customer engagement and partner enablement, driving upsell opportunities and ensuring operational excellence across various regional events.

Responsibilities:

• Design and launch a comprehensive regional event and roadshow strategy tailored explicitly to Broadcom’s commercial segment, focusing on the Enterprise and Large Mid-Market customer segments
• Execute a highly targeted mix of Broadcom-hosted and sponsored events, including executive roundtables, regional mini-conferences, and customer community-building initiatives
• Create a regional executive event series focused on driving deep engagement and value to CIOs within the commercial customer segment
• Align event strategy with priority commercial sales initiatives to accelerate existing customer accounts, drive software subscription renewals, and unlock net-new pipeline for add-on sales opportunities
• Architect a new series of regional partner enablement and activation events specifically optimized for VMware Architects and Implementers at our partners
• Manage the delivery of regional technical programs designed to accelerate partner certification attainment and operational activation
• Scale global virtual partner events to maintain programmatic enablement momentum across all regions
• Direct and maximize Broadcom’s robust roster of third-party global event agencies to scale execution and ensure operational excellence on-site
• Oversee a global event budget, ensuring precise allocation, forecasting, and maximizing ROI across all global programs
• Establish clear SLAs, KPIs, and deliverables for external agency partners, maintaining ultimate accountability for flawless logistical execution
• Partner directly with the VCF Business Unit (BU) leadership, partner enablement product leads, and subject matter experts (SMEs) to define content direction, secure world-class speakers, and align event timelines with product roadmaps
• Collaborate with the Corporate Events team to ensure regional programs seamlessly integrate with corporate brand standards, messaging guidelines, and overarching event schedules
• Align Commercial Sales Leadership, Channel Chiefs, and Regional Partner Enablement teams to ensure maximum targeted attendance and rigorous post-event sales follow-through

Requirements:

• 12+ years of progressive experience in field marketing, partner marketing, or enterprise corporate events, ideally within the B2B technology or cloud infrastructure sectors
• Proven background running both customer-facing field marketing programs and channel enablement initiatives
• Proven experience directly managing large-scale global budgets with rigorous financial forecasting accuracy
• Demonstrated ability to manage programs across international time zones and a willingness to travel globally as required to maintain operational alignment
• Track record of managing elite, multi-region third-party agencies to scale operations and execute high-touch events flawlessly
• Bachelor's degree in Marketing, Business Administration, Communications, or equivalent practical experience