Global Experience Marketing Manager, C-Level Executive Experiences

Crawford Group is seeking a Global Experience Marketing Manager, C-Level Executive Experiences to design and execute high-impact experiences for C-level executives. This role involves developing innovative, immersive experiences that align with client objectives, fostering connections, and driving engagement through various marketing initiatives.

Responsibilities:

• Serve as a lead contributor to our clients overall C-level experience strategy development and design across all programs and initiatives company-wide including our clients proprietary events (INSIGHT, CONVERGE, ALS), third-party tradeshows, EBCs, Partner Events, Field Marketing initiatives, Global Sponsorships, internal employee events and more
• Act as a key decision-maker on C-level experience strategy — identifying how audiences engage with our clients across touchpoints to drive deeper interest and engagement
• Establish C-level brand experience goals, objectives, and priorities with business, marketing, and agency partners
• Ensure C-level brand experience programs are integrated into broader marketing campaigns and aligned to business KPIs and pipeline goals
• Develop, design, and execute innovative C-level brand experience activations including proprietary conferences, exclusive events, private dinners, and curated engagements that drive brand awareness, lead generation, pipeline growth, and thought leadership positioning
• Design customer-centric interactions that reflect our clients core values and showcase the company’s expertise, leveraging storytelling, digital campaigns, and strategic partnerships
• Drive C-level brand experience opportunities that empower sales teams to engage prospects and partners meaningfully
• Lead end-to-end planning and production of large- and small-scale B2B C-level experiences including venue sourcing, technical production, creative design, agency management, speaker programming, agendas, hospitality, and on-site activations
• Drive creative ideation and execution with internal and external partners, continuously raising the bar for engagement and impact
• Ensure production excellence at every step while setting high benchmarks for quality and innovation
• Own project plans including milestones, timelines, resource allocation, and associated deliverables
• Manage $500k+ budgets, ensuring financial accuracy, accountability, and ROI tracking
• Negotiate costs with agencies and production vendors; oversee contracts, POs, invoices, and legal/finance coordination
• Maintain accuracy and transparency of budgets, reporting on spend and performance
• Ensure compliance with company risk and governance guidelines
• Lead cross-functional collaboration across Sales, Product, Marketing, Customer Support, Executive Leadership and agency partners to deliver high-quality programs that drive business outcomes and elevate the customer experience
• Communicate C-level brand experience strategy and program details clearly to internal stakeholders
• Manage vendor relationships including selection, contracting, load-in, on-site execution, and performance standards
• Regularly update marketing leadership on trends, metrics, performance insights, and strategic direction

Requirements:

• 10+ years of experience in designing and executing high-impact experiences tailored for C-level executives
• Demonstrated experience leading C-level experience strategy and execution across large-scale proprietary events, third-party tradeshows, partner marketing and specialty marketing areas
• Proven ability to design experiences aligned to the customer journey, sales engagement, and pipeline targets
• Strategic thinker with strong business acumen and ability to distill complex information into impactful experiences
• Strong executive presence with experience supporting C-level stakeholders and executive audiences
• Highly proactive, innovative, organized, and detail-oriented leader capable of managing multiple projects simultaneously
• Experience managing cross-functional teams, agency partners, and developing others
• Data-driven mindset with the ability to measure impact, optimize programs, and demonstrate ROI
• Exceptional verbal and written communication skills with the ability to build relationships and influence senior stakeholders and C-level executives
• Strong financial management skills and experience managing large budgets
• Ability to thrive in dynamic, ambiguous, and high-pressure environments
• Creative, entrepreneurial, and always seeking new ideas to elevate experiential impact
• Strong problem-solving skills and calm under pressure during live activation execution