Field Marketing Manager (Growth Verticals)

Egnyte is a company that combines cloud content management, data security, and AI-driven insights into one unified platform. They are seeking a Field Marketing Manager to lead the strategy and execution for identifying and activating growing verticals, driving pipeline growth through targeted marketing programs and leveraging technology.

Responsibilities:

• Finding the right focus: You’ll be the person who spots where Egnyte’s next wave of growth is coming from. Using data from Sales, Product Marketing, and external market signals, you’ll identify which emerging industries and account segments are trending up, then build a focused, targeted strategy around that subset to drive accelerated pipeline growth before those opportunities become obvious to everyone
• Running the plan: Once the focus areas are identified, you’ll build and run the programs to activate them. This goes beyond tradeshows and hosted Egnyte events; you’ll partner closely with Sales and Sales Leadership to design niche, targeted programs like executive roundtables, industry-specific digital campaigns, intimate dinners, and account-based activations that meet buyers where they are and generate pipeline that actually closes
• Working with the Channel: You’ll partner with our Channel team to find ways to use our partner network to expand our reach, so we don't always need an Egnyte employee at every single regional event
• Event-in-a-Box: You’ll develop standardized frameworks that the whole team can use to keep our quality consistent, no matter who is running the event
• Egnyte is investing in both our core tech stack- Splash, Cvent, Outreach, iCapture — and in AI tools that sit on top of it. You won't just be an admin of these platforms; you'll be the person who figures out where AI can cut the busywork, surface better insights, and help Sales move faster on the leads we generate. If there's a smarter way to run a program, we want you to find it

Requirements:

• 5-7+ years in Field Marketing
• Experience as a strong individual contributor who can own strategy and execution end-to-end
• Built and run programs that drove real pipeline
• Ability to work cross-functionally without needing a team beneath you to get things done
• Great at centralized planning
• Ability to connect the dots between growth signals, field activity, and operational rhythm
• Genuinely curious about operational inefficiency and energized by cleaning it up
• Ability to turn chaos of field marketing into a repeatable, improvable system
• Familiarity with AI, Salesforce, event platforms, and tools like Outreach
• Ability to present a growth thesis to Sales Leadership and get buy-in on a niche program strategy
• Ability to execute every detail to make a program happen
• Build trust with Sales teams as a partner, not just a support function
• Comfortable with numbers and data
• Familiarity with VLOOKUPs, pivot tables, and terms like pipeline sourced, cost per op, and conversion velocity