Marketing Manager, Campaigns

Higher Logic is an industry-leading engagement platform seeking a Marketing Manager to execute marketing campaigns aimed at driving pipeline growth and customer engagement. The role involves collaborating with various teams to implement product launches and marketing programs while optimizing campaign performance through data-driven insights.

Responsibilities:

• Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule
• Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events
• Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams
• Maintain campaign calendars and ensure programs launch smoothly
• Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement
• Monitor campaign performance, analyze results, and share insights with internal stakeholders
• Recommend improvements to campaign tactics and targeting
• Run experiments and tests to improve engagement, conversion, and pipeline contribution
• Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities
• Align campaigns with product launches and customer growth initiatives
• Ensure campaigns support the broader marketing and revenue strategy
• Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning
• Use AI tools to assist with campaign development, content iteration, and segmentation
• Experiment with AI-driven approaches to improve marketing performance and efficiency
• Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices

Requirements:

• 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company
• Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong
• Ability to analyze campaign data and translate insights into actionable improvements
• Strong written and verbal communication skills
• Bachelor's degree in Marketing, Communications, or a related field
• Experience marketing to associations, membership organizations, or nonprofit organizations
• Experience supporting product launches or lifecycle marketing programs
• Familiarity with AI tools used in marketing workflows