Sr Manager, Games Marketing

Sony Interactive Entertainment is the company behind the PlayStation brand, known for its innovation and excellence in gaming. The Senior Manager, Games Marketing will be responsible for building and leading brand marketing for high-profile game franchises, ensuring financial success through strategic marketing plans that drive player acquisition, engagement, and retention.

Responsibilities:

• Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations
• Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics
• Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics
• Drive holistic franchise management, marketing revenue opportunities outside of game launches
• Manage annual title marketing budgets
• Partner with studio leadership to deliver on overall business goals for each game

Requirements:

• 10+ years of video game product marketing experience, with a focus on live services and AAA game marketing
• Marketing degree or equivalent – Master's Degree is preferred
• Live services experience, can include products with continuous revenue models and constantly updated content offerings
• Expertise in assessing and building new business models with players in mind
• Ability to make data driven marketing decisions
• Excellent verbal and written communication skills
• Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers
• Ability to think strategically and execute tactically, and a persistent attention to detail
• Ability to adapt to a quickly in a dynamic, changing, fast-paced environment
• Proven expertise in the planning, execution and leadership of business plans
• Bi-lingual fluency in English and Japanese