Executive Lifecycle Marketing Manager

Stripe is a financial infrastructure platform for businesses, seeking an Executive Lifecycle Marketing Manager to enhance executive engagement across priority accounts. The role involves developing personalized strategies for nurturing senior decision-makers and creating scalable lifecycle journeys that deepen trust and drive business outcomes.

Responsibilities:

• Design and execute account-specific engagement plans for Stripe's priority executive accounts, tailoring tactics and sequencing to each executive's business priorities, relationship stage, and opportunity with Stripe
• Build scalable lifecycle journey frameworks that translate individual account learnings into repeatable playbooks for executive personas and account cohorts so the best approaches compound over time
• Map and manage the executive lifecycle across key accounts: identify where relationships stand, what's needed to progress them, and what program or tactic is the right next step
• Partner closely with field sales and regional teams to understand account dynamics, executive priorities, and relationship goals, then develop coordinated marketing plays that accelerate those outcomes
• Orchestrate multi-touch engagement sequences across executive programs (EBCs, roundtable dinners, advisory boards, hospitality, 1:1 outreach) as integrated, lifecycle-aware campaigns rather than standalone events
• Own pipeline and ROI reporting for executive engagement — build dashboards and measurement frameworks that track relationship progression, program influence on pipeline velocity, and business impact
• Partner with executive program owners to ensure each program serves a clear lifecycle purpose and connects to the broader account engagement model
• Align cross-functional stakeholders (Sales, Marketing, executive offices) around account-level priorities and shared engagement plans

Requirements:

• 7+ years of experience in enterprise marketing, lifecycle marketing, field marketing, strategic account marketing, or executive engagement in B2B environments
• Proven ability to develop personalized, account-specific engagement strategies — you think about individual accounts and executives, not just segments
• Experience building scalable programs or journey frameworks that extend individual account learnings to broader audience cohorts or persona segments
• Comfort with lifecycle thinking: you can map and sequence engagement across stages of a relationship or buying journey
• Experience building pipeline influence and ROI reporting — dashboards or measurement models that connect marketing activity to business outcomes
• Strong cross-functional collaboration skills, with experience working directly alongside sales teams and executive stakeholders
• Demonstrated ability to influence and drive alignment across marketing, sales, and leadership without direct authority
• Experience with executive engagement programs (EBCs, CABs, executive summits, or executive sponsorship programs) as a marketing practitioner
• Background in lifecycle marketing, demand generation, or enterprise customer marketing
• Experience developing persona-based messaging or journey frameworks for different executive buyer types
• Familiarity with Salesforce or CRM-based reporting for tracking account engagement and pipeline influence
• Strong written communication skills — ability to synthesize account context and strategic positioning into compelling, tailored narratives