Product Marketing Manager

ShipBob is a leading global supply chain and fulfillment technology platform, and they are seeking a Product Marketing Manager to drive new customer revenue. This role will own the messaging, positioning, and go-to-market strategy behind product launches and will serve as the bridge between Product and Revenue.

Responsibilities:

• Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch
• Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact
• Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door
• Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature
• Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation
• Develop persona-led messaging mapped to each stage of the new-customer buyer journey
• Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy
• Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved
• Additional duties and responsibilities as necessary

Requirements:

• 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS
• A track record of building sales enablement that changes seller behavior and supports new business
• Experience owning product launch go-to-market, from positioning through results
• Strong messaging and positioning skills, with the ability to turn features into value and proof points
• Market research skills, with the ability to synthesize research into insight and counter-positioning
• A history of close partnership with sales and demand generation teams
• A data-oriented approach that ties marketing work to pipeline and revenue
• Exceptional communication and presentation skills, strong attention to detail, and a bias toward action