Verve is a company focused on creating efficient and privacy-oriented advertising solutions. They are seeking a Strategic Sales Planner to identify marketing opportunities, deliver audience insights, and support the sales team in driving commercial success and growth.
Responsibilities:
- Proactively identify market trends by researching current press and historical data - prepping team for effective client and category approach
- Build relevant insights for pitch to prospective clients and new business opportunities
- Responsible for growth strategy of priority accounts within the commercial team
- Learn and interpret client objectives & media KPI’s to best formulate media strategies
- Responsible for feeding research, industry trends and account knowledge into the business
- AOV growth against key accounts and verticals through strategic insights
- Support the sales team with identifying in-quarter incremental business and upweights
- Clear understanding of Captify product capabilities and solution selling, proactively identify cross-sell opportunities
- Work closely with Sight to produce proactive insights both at a client-specific and verticalised level that will drive growth and incremental revenue
- Meeting with clients & feedback information gained to commercial team
- Conceptualize presentation and collateral design with Marketing team for deliverables
- Fully immerse themselves in the digital advertising industry, learning about one of the fastest growing advertising channels in the UK