Account Based Marketing Manager

ConnectWise is a leading software company dedicated to the success of technology solution providers. They are seeking an experienced Account Based Marketing Manager to design and execute targeted marketing strategies for high-priority accounts, partnering closely with Sales and Digital teams to drive pipeline growth through personalized campaigns.

Responsibilities:

• Design and execute ABM plays across acquisition, competitive displacement, and named accounts
• Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
• Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
• Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
• Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
• Map buying committees within target accounts to refine messaging and outreach
• Own reporting on pipeline sourced/influenced, account engagement, and campaign performance

Requirements:

• Experience in B2B marketing and Account-Based Marketing (ABM)
• Strong collaboration skills and experience partnering with Sales
• Data-driven mindset with experience using intent data and marketing platforms
• Ability to manage multiple campaigns and translate strategy into execution