Lifecycle Marketing Manager

Recruiting from Scratch is seeking a Lifecycle Marketing Manager to enhance user engagement and retention in their AI-powered recruiting marketplace. The role involves developing and executing a comprehensive CRM lifecycle strategy to drive user adoption and growth, focusing on both new customer acquisition and existing customer expansion.

Responsibilities:

• Own end-to-end CRM lifecycle strategy across onboarding, activation, retention, and expansion for both company hiring managers and recruiters
• Segment customers, map the full journey, and build a roadmap of what to communicate and when — driving booked meetings and MQLs
• Write compelling, clear email copy that sells key actions — including driving adoption of Paraform's new PLG sourcing product
• Run a rigorous testing cadence across lifecycle programs, coordinating cross-functionally to ship fast and iterate scientifically
• Own re-engagement, win-back, and expansion flows to grow existing accounts — not just acquire new ones

Requirements:

• 3-5 years of experience in lifecycle marketing
• Strong analytical skills
• Excellent copywriting skills
• Project management skills
• Ability to map the full customer journey
• Experience in building lifecycle programs
• Experience in customer acquisition and expansion
• Ability to write compelling email copy
• Experience in running testing cadences across lifecycle programs
• Experience in coordinating cross-functionally
• Experience in managing re-engagement, win-back, and expansion flows