Corporate Programs Marketing Manager

Role Overview

• Manage all corporate marketing programs within the US and Canada, including but not limited to, OptivCon (Optiv-led strategic, solution-focused roadshows), industry conferences (RSA & Black Hat), internal kickoffs, webinars, and partner-end user conferences.
• Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and global brand awareness
• from the development of the strategy and plan, to content oversight, pre-event campaign strategy, event execution, and post-event analysis and evaluation.
• Devise and execute events and similar programs that reflect the company’s culture, business goals and objectives.
• Partner with the PMO team to define and communicate creative requirements for print and digital signage, booth graphics, and event collateral, including timelines, specifications, and approvals.
• Collaborate with Product Marketing and Brand & Comms to create program content that educates and inspires the cybersecurity community while driving awareness and revenue to the organization.
• Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and tailor corporate programs to align with national objectives and regional goals and priorities.
• Responsible for researching and securing venue options, booking keynote speakers, building out program registration pages in Marketo and Cvent, providing registration reporting, invitation creation, shipping materials, and all onsite program execution.
• Negotiate all logistics including sponsorships, exhibit presence, booth staffing, communications, and responsible for post event reporting and analytics while operating within designated budget.
• Deliver timely and detailed communications to internal clients, including executives, throughout the entire event cycle.
• Analyze investment, expected return, and overall feasibility of proposed activities, working with cross-functional marketing teams if additional resources are needed to meet program objectives.
• Evaluate feasibility of additional corporate opportunities for the sales team to engage with prospects and build pipeline.
• Work with sales leadership to analyze partner involvement, and create strategies for partner participation throughout the year, as it aligns to Optiv solutions and priority.
• Work with the Global Partner Alliance and Partner Marketing teams to identify and evaluate key technology partner campaign event strategies that can be driven at a national level to drive and influence sales.
• Responsible for producing and managing program budgets, securing adequate partner funding, and tracking MDF to ensure there is no profit loss.
• Work closely with the broader marketing team to promote event presence via multiple channels and track event ROI and contribution to the company's KPIs.
• Collaborating with Optiv’s partner community on corporate sponsorships, which entails clear communications, timely responses, processing and tracking contracts and master agreements, and reconciling all post event invoicing.
• Work with internal stakeholders to evaluate and influence utilization of funding pools to ensure investment dollars are optimized in helping Optiv and partner achieve their goals.
• Travel to events as required (15-20%)

Requirements

• 7+ years of professional, business marketing event management experience including largescale event management, strategy, creation, and execution.
• Passion for corporate marketing and working with sales to generate pipeline and drive business.
• Demonstrable understanding of all phases of corporate marketing including promotions, traffic drivers, staff training, logistics, KPIs and metrics.
• Ability to demonstrate leadership, creativity, and initiative.
• Excellent strategic thinking skills with ability to make data-driven decisions.
• Experience working with sales leadership and ability to influence others cross functionally.
• Strong work ethic operating with a sense of urgency, ability to multi-task, strong organizational, and project management skills, and a can-do attitude.
• Experience working in technology or cybersecurity preferred.
• Experience writing external facing marketing correspondence that supports marketing programs, lead generation activities, and marketing communication efforts.
• Experience working with product manufacturers and distribution channels.
• Experience with Salesforce, Marketo, Cvent, NetSuite, WorkFront, Airtable or similar integrated marketing tools is preferred.
• Bachelor’s degree with an emphasis in Marketing, Business, Communications, or English

Tech Stack

• Cyber Security

Benefits

• A company committed to our inclusive value through our Employee Resource Groups
• Work/life balance
• Professional training resources
• Creative problem-solving and the ability to tackle unique, complex projects
• Volunteer Opportunities