Direct Marketing Manager

Role Overview

• Lead customer and prospect marketing programs that drive acquisition, retention and growth.
• Manage and develop a team of Marketing Associates, guiding high-volume campaign execution, including targeting, segmentation, approvals and performance tracking.
• Own customer file performance and segmentation strategy, translating data into actionable marketing insights.
• Partner with the Creative, Merchandising, Purchasing, eCommerce and Sales teams to align campaigns with brand guidelines and business priorities.
• Translate campaign performance and customer behavior into opportunities to improve targeting, engagement and ROI.

Requirements

• Bachelor’s degree.
• Major in Marketing, Advertising, Business or related field preferred.
• 5+ years of experience in Direct Marketing or Database Marketing.
• Experience in B2B is a plus.
• Proficient in Microsoft Office and analytical software, including SAS.

Benefits

• Complete health insurance coverage and 401(k) with 6% employer match that starts day one !
• Multiple bonus programs.
• Paid holidays and generous paid time off.
• Tuition Assistance Program that covers professional continuing education.
• On-site café and first-class fitness center with complimentary personal trainers.
• Over four miles of beautifully maintained walking trails.