VP / Head of Revenue Marketing

Travtus is transforming the Housing Industry with their Everyday (AI)™ platform. They are seeking an experienced Head of Revenue Marketing to build and scale their go-to-market execution capability, developing messaging, campaigns, and sales enablement to support commercial growth.

Responsibilities:

• Develop and maintain company-wide messaging frameworks
• Create clear value propositions for buyers, users, influencers and executive stakeholders
• Establish messaging that supports multi-threaded enterprise sales motions
• Ensure consistency of positioning across campaigns, sales materials, website content, events and customer communications
• Develop competitive positioning, differentiation and market narratives
• Work closely with Product and Sales teams to continuously refine market messaging
• Create and maintain persona-specific content and communication frameworks
• Design and execute integrated marketing campaigns across digital, outbound, events, partnerships and content channels
• Develop programmes that contribute to pipeline generation and commercial growth
• Manage paid advertising initiatives and optimise campaign effectiveness
• Identify new channels and opportunities for market awareness and demand creation
• Support account-based marketing and targeted outreach initiatives where appropriate
• Ensure all campaigns have clear objectives, measurement frameworks and defined success criteria
• Continuously improve campaign performance through testing, analysis and optimisation
• Develop and maintain sales collateral including presentations, case studies, solution overviews, battlecards and supporting materials
• Ensure sales teams have access to accurate, current and effective enablement resources
• Support SDR, Account Executive and leadership teams with outreach messaging and campaign assets
• Establish repeatable communication frameworks to support stakeholder engagement throughout the sales cycle
• Partner with Sales leadership to improve consistency and effectiveness of market-facing communications
• Establish and maintain marketing reporting, attribution and campaign measurement frameworks
• Measure the effectiveness of marketing activities across inbound, outbound, events and digital channels
• Develop reporting that demonstrates marketing contribution to commercial objectives
• Monitor key performance indicators and provide actionable recommendations
• Ensure marketing activities are supported by clear processes, governance and operational discipline
• Maintain marketing technology platforms and oversee external specialist providers where required
• Own the strategic direction and ongoing effectiveness of the company website
• Ensure the website remains the authoritative source of truth for company messaging, product positioning and market communication
• Maintain consistency of content, branding and user experience
• Improve website conversion performance through content optimisation and user journey improvements
• Work with internal stakeholders and external vendors to maintain website quality and accuracy
• Manage relationships with marketing agencies, freelancers, contractors and external suppliers
• Define deliverables, performance expectations and quality standards for external partners
• Evaluate vendor performance and ensure appropriate return on investment
• Support procurement and selection of new marketing partners where required
• Establish scalable marketing processes, frameworks and operating rhythms
• Build the foundations for future team growth and capability development
• Provide leadership and direction to future team members as the function expands
• Contribute to the development of a high-performance, commercially focused marketing culture