VP, Product Marketing & Field Enablement

Swoop is a market leader in AI-driven, data-powered healthcare engagement, dedicated to improving patient outcomes. The VP, Product Marketing & Field Enablement will develop commercialization strategies and enablement programs to empower Sales, Partnerships, and Client Success teams, ensuring effective positioning and adoption of Swoop's solutions across life sciences brands.

Responsibilities:

• Lead commercialization and go-to-market strategy across Swoop’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities
• Develop launch frameworks and readiness plans that align Product, Sales, Partnerships, Client Success, and Marketing teams around common objectives
• Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen Swoop’s market leadership
• Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption
• Lead development of compelling portfolio narratives, value propositions, and differentiated messaging that resonate with pharmaceutical manufacturers, agencies, and healthcare marketing stakeholders
• Oversee the Product Marketing team in creating scalable commercial resources that translate complex solutions into customer-centric business outcomes
• Ensure consistency across portfolio storytelling, solution positioning, and customer-facing communications
• Maintain and evolve strategic narratives that connect Swoop’s integrated ecosystem to key customer priorities and market trends
• Own Swoop’s Field Enablement strategy, including Highspot destination strategy, sales readiness, strategic sales plays, executive briefing frameworks, Innovation Day programs, quarterly business review (QBR) resources, and customer engagement initiatives
• Ensure Sales, Partnerships, and Client Success teams have access to scalable tools, resources, and training that support every stage of the customer lifecycle
• Drive adoption and utilization of enablement resources while continuously optimizing programs based on field feedback and business outcomes
• Lead development of repeatable commercial frameworks that connect Swoop’s portfolio to common customer objectives, therapeutic area opportunities, and market challenges
• Partner with Sales, Client Success, Product, Analytics, and Partnerships teams to create scalable narratives and strategic sales plays that support business growth
• Examples include drug lifecycle strategies, therapeutic area frameworks, audience intelligence opportunities, channel-based activation strategies, patient engagement models, adherence programs, and emerging market opportunities
• Continuously evaluate industry trends and customer needs to ensure commercialization frameworks remain differentiated, relevant, and actionable
• Own strategy and enablement resources supporting Innovation Days, executive briefings, strategic account planning, and QBRs
• Partner with Sales, Client Success, Product, and Brand teams to create scalable customer engagement programs that strengthen executive relationships and drive growth
• Support strategic account planning efforts through market insights, customer opportunity frameworks, and executive-level storytelling
• Lead commercialization support strategy for strategic partnerships and alliance programs
• Equip Partnerships teams with the messaging, resources, training, and sales plays needed to effectively position Swoop’s value proposition
• Support partner onboarding, co-marketing initiatives, and joint commercialization efforts
• Monitor industry trends, competitive activity, regulatory changes, customer needs, and emerging healthcare marketing opportunities
• Establish processes that capture field insights and customer feedback and translate them into actionable recommendations for Product and Executive leadership
• Serve as a key advocate for market and customer needs throughout the organization
• Foster strong partnerships across Product, Engineering, Sales, Partnerships, Client Success, Analytics, and Marketing teams
• Ensure alignment across the product lifecycle from ideation and development through launch, adoption, commercialization, and optimization
• Act as a strategic connector between customer-facing teams and product organizations
• Communicate strategic priorities, business performance, market insights, and commercialization outcomes to executive leadership
• Present recommendations, performance metrics, market opportunities, and growth strategies to senior stakeholders

Requirements:

• Proven experience in product marketing, especially within HealthTech and AdTech
• Healthcare Strategy Experience: Experience developing commercialization strategies for pharmaceutical manufacturers, healthcare agencies, and healthcare technology organizations
• Pharmaceutical Commercial Storytelling: Deep expertise in commercial storytelling, executive presentations, and translating complex product portfolios into compelling client-centric narratives
• Sales Leadership Partnership: Experience partnering with enterprise sales organizations and building scalable support models that balance sales autonomy with centralized enablement resources
• Experience working in a fast growth sales-focused company
• Excellent leadership and people management skills
• Strong communication and interpersonal abilities and presentation skills
• Demonstrated ability to work collaboratively across teams and with various levels of leadership
• Effective project management skills with an ability to handle multiple projects simultaneously
• Ability to work under tight deadlines and manage multiple projects simultaneously
• Experience using AI to streamline workflows and enhance value for broader organization
• Bachelor's degree in Marketing, Business Administration, or related field, or equivalent work experience
• Experience integrating narratives and product portfolios through mergers and acquisitions