Associate, B2C Marketing Operations & Strategy

DailyPay is transforming the way people get paid, providing an on-demand pay solution that enhances employee motivation and financial well-being. The Associate, B2C Marketing Operations will support the GTM Operations team by executing marketing tasks, assisting with campaign setups, and managing data reporting under the guidance of senior team members.

Responsibilities:

• Assist the B2C Marketing team by executing pre-defined campaign setup tasks in our email marketing platform and ad platforms
• Follow established playbooks and checklists to configure campaigns, build audience segments, and QA sends under close direction from senior team members
• Complete recurring, process-driven tasks across marketing tools (e.g., list uploads, template creation, basic tagging, and campaign scheduling)
• Follow standard operating procedures set by the Sr Marketing Ops Manager; escalate technical issues or judgment calls upward
• Help monitor basic integrations and flag issues in our marketing tech stack for resolution by senior ops or engineering
• Assist with routine maintenance tasks under guidance
• Manage the day to day working relationship with our vendors when issues may arise and help coordinate with internal teams on action plans
• Partner with the data team to pull standard performance reports for Marketing leadership on a scheduled basis as well as ad-hoc campaign reporting
• Assist with data hygiene tasks and basic data entry

Requirements:

• Bachelor's Degree or Equivalent Experience
• 1+ year of experience in a marketing, operations, or coordinator role; internship experience welcome
• Familiarity with email marketing or digital marketing concepts; hands-on experience with tools such as Iterable, Amplitude, or ad platforms is a plus but not require
• Strong attention to detail and ability to follow established processes consistently and accurately
• Comfortable working within a defined scope of responsibilities; able to follow direction and escalate issues appropriately rather than operate independently
• Basic proficiency with Excel or Google Sheets for data pulls and formatting
• Clear communicator who can flag blockers and status updates to their manager proactively
• Organized and reliable in managing recurring task lists and deadline