Business Development Manager

NovaStar Technology is seeking a Business Development Manager to drive market development for professional audio & video integration. The role involves leading the sales cycle for key projects, managing local channel partners, and providing market analysis to support strategies.

Responsibilities:

• Drive market development for professional audio & video (Pro AV) integration in the assigned region; build and maintain relationships with system integrators, EPC contractors, consultants and end-users
• Lead end-to-end sales cycle for key projects: opportunity identification, client visits, solution presentation, technical & commercial negotiation, and revenue target achievement
• Develop and manage local channel partners (agents/integrators) to strengthen brand awareness and market share
• Act as an industry mentor for the local team: transfer Pro AV knowledge, sales methodologies and project experience via joint visits, role-plays and case debriefs
• Monitor regional market trends and competitor activities (Crestron/Extron/Barco/AMX etc.); provide market analysis to support product, pricing and channel strategies
• Support key project solution design, tendering and execution; coordinate cross-functional resources for smooth delivery

Requirements:

• Minimum 5 years of Pro AV integration sales/BD experience
• Established relationships with system integrators, consultants and end-users in the target region
• Solid understanding of AV over IP, distributed video, video wall, KVM and control systems
• Proven track record in large-scale AV integration projects
• Strong coaching & mentoring skills
• Frequent travel required
• Effective cross-cultural collaboration
• Background with global brands (Crestron, Extron, Barco, AMX, Q-SYS) or top local integrators