Therapy Development Manager - Salt Lake City, Denver, & Seattle

Coloplast is a leading medical device company dedicated to developing and marketing products that improve the lives of individuals with intimate healthcare needs. The Therapy Development Manager will lead patient programs and services for Interventional Urology, ensuring patient access to therapies and collaborating with healthcare professionals to enhance awareness of Coloplast's urology portfolio.

Responsibilities:

• Construct segmentation mapping with market data & other commercial insights to create target account lists and drive strategy for Coloplast educational marketing programs & services
• Enables the creation of new markets or protection of our current markets by using digital and marketing programs to drive patient growth in these new targeted markets. Serves as the program manager in leveraging this strategy to differentiate Coloplast IU
• Define and contribute to development of therapy education and market development for the referring physician pathway for our targeted markets. Educate these referring physicians on current Coloplast IU portfolio, clinical data, patient selection & treatment options
• Through the marketing and patient education programs, educate patients on disease state, current treatment options, and selecting a specialist
• Plan and execute resident and fellow training programs on Coloplast treatment options
• Measure the impact of key programs and optimize resource allocations for future initiatives
• Coordinates with Field Marketing Specialist for program implementation as appropriate
• Therapy expert on Coloplast IU portfolio technology, patient indications, patient selection, reimbursement, and patient utilization. Recognize and understand competitive products, industry trends, and IU portfolio
• Facilitate market expansion and therapy access through the coordination, delivery, and implementation of programs and resources at the local level
• Establish and maintain productive working relationships with key decision makers and influencers, customers and their staff, administrative staff, etc
• Demonstrate strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer driven
• Leverage field experience to provide feedback for continuous system improvement
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies
• Other duties as assigned

Requirements:

• BA/BS required with business or marketing emphasis
• 5+ years relevant experience related to medical technology marketing
• Top level performer year over year for current position
• Ability to lead cross-functional teams to desired goals and KPI's
• Experience diagnosing customer expectations and needs and responds promptly
• Proactive communicator with exceptional written, verbal, and formal presentation skills
• Trustworthy with a strong level of personal commitment
• Ability to make sound decisions and complete tasks in a fast-paced work environment
• Proven ability to coordinate and collaborate with multiple stakeholders and to influence at all levels both internally and externally
• Experience demonstrating agility and leading/adapting quickly to change
• Excellent presentation skills and professional image essential, with strong verbal and written skills
• Ability to travel including overnights and weekends, driving and domestic flights up to 75%