Global Partner Marketing & Demand Generation Manager (f/m/d) - Remote in Germany

Synera is a company focused on redefining hardware engineering with the help of AI. They are seeking a Global Partner Marketing & Demand Generation Manager to build and manage partner marketing initiatives, turning their partner network into a significant driver of awareness and pipeline.

Responsibilities:

• You'll be the first person to truly own partner marketing at Synera — turning a strong partner network into a real driver of awareness and pipeline, from scratch
• Using AI agents as your default operating layer, you'll work at the intersection of sales, product, and marketing, coordinating with our VP of Marketing Kacey, Strategic Partnerships Lead Marc, VP of Software Partnerships Andrew, and external partners across Europe, the US, and beyond
• That means planning and running partner campaigns across the full mix — webinars, events, digital, LinkedIn, PR, and more — while also building our partner referral channel from the ground up: defining campaign models, setting incentives, and making sure partner activity converts into pipeline and user adoption
• This is an entrepreneurial role. You set the strategy, defend it, and own the outcomes
• We're an AI-native company and expect you to operate that way — using agents and AI tooling as your default, not as a shortcut
• If you love the creative side of marketing as much as building the structure behind it — this role was made for you
• A scalable partner marketing framework is live, — covering proactive co-marketing for technology partnerships, dedicated programs for consulting and service provider partners, and enablement for value-added resellers in select markets
• A partner referral channel is defined and tracking pipeline
• Multiple strategic partners are actively co-marketing with Synera, including Autodesk, UiPath, Capgemini, Accenture, ARRK, AWS and selected technology partners
• Synera is leveraging co-marketing opportunities with partner associations like VDI, NAFEMS, SAE International, and others
• Partner channels are measurably contributing to awareness, user adoption, and lead generation
• A partner referral program is generating predictable pipeline and contributing to ARR

Requirements:

• You resonate with Synera's Core Values - they're central to how we work, and we'll explore them together in your first interview
• You're fluent in both German and English — this role spans European and US markets, and both languages are part of your daily work
• You bring extensive experience in B2B marketing, with a strong focus on partner or channel marketing, working with technology partners, consulting firms, or value-added resellers
• You've run multi-channel campaigns end-to-end: webinars, events, digital, LinkedIn, email, PR — and you care about how they look and perform, not just whether they shipped
• You're AI fluent, using LLMs and agentic tools in your daily work, and you can talk specifically about how it changes your output quality
• You're comfortable with ambiguity and building processes from scratch
• You've worked at or marketed highly complex enterprise technology, — ideally in an engineering environment
• You're a strong communicator who can coordinate across sales, product, and external partners without losing the thread