Creative Marketing Engineer, Demand Generation

Product Genius is pioneering Large Interaction Models, leveraging generative AI to enhance eCommerce experiences. As a Creative Marketing Engineer in Demand Generation, you will architect and execute AI-native demand generation systems, collaborating with leadership and engineering to drive growth through innovative marketing strategies.

Responsibilities:

• Architect the growth system — Design end-to-end growth infrastructure integrating referral, paid, outbound, social, CRM, and product signals into a cohesive, continuously improving system
• Build AI-assisted workflows — Automate lead enrichment, segmentation, outbound sequencing, content generation, performance analysis, and workflow orchestration using tools like Clay, Apollo, and custom automations
• Event Infrastructure Engineering — Treat industry conferences (ShopTalk, NRF) as programmatic data triggers. Build the automated scraper, enrichment, and outreach systems that capture high-intent accounts before, during, and after physical deployments
• Manage an AI agent workforce — Design agents that handle data acquisition, enrichment, content transformation, research, and campaign execution
• Drive demand generation — Own performance across paid and outbound channels (Google, Meta, LinkedIn, email, partnerships). Build high-intent pipeline and drive awareness-to-trial conversion
• Treat growth like a product — Instrument the full funnel. Measure CAC, conversion, and pipeline quality. Use experimentation to isolate variables and improve system performance
• Build feedback loops — Connect prospect/customer behavior, campaign performance, CRM activity, and revenue outcomes into actionable intelligence using an AI-first systems approach
• Collaborate with sales — Optimize lead scoring, prioritization, handoff systems, and sales enablement workflows
• Engineer content systems — Transform organizational knowledge, CRM data, and sales conversations into high-performing ads, outbound messaging, landing pages, and email sequences
• Drive the creation and testing of marketing creative — Build tools and relationships for content creation, identify new messages, positioning, and ways of communicating visually
• Identify and execute additional marketing channels
• Build relationship-driven distribution — Develop the channels that resist automation: influencer and creator relationships, agency and ecosystem partnerships, and community presence. Turn happy customers into references and advocates that compound awareness over time
• Set the editorial bar — Own the judgment layer on top of the content systems. Make sure ads, landing pages, outbound, and posts carry voice, story, and a clear reason for the audience to care, not just volume