Marketing Manager

Provisions Group is a Franklin, TN-based IT professional services and staffing firm delivering technology consulting and talent solutions. They are seeking a strategic and hands-on Marketing Manager to lead integrated marketing initiatives that drive brand awareness, audience engagement, and demand generation, while managing campaigns across various digital platforms.

Responsibilities:

• Develop, execute, and manage integrated full-funnel demand generation marketing campaigns across awareness, acquisition, engagement, conversion, and retention stages – including always-on nurture programs
• Translate business objectives and growth strategies into actionable campaign plans, timelines, and deliverables
• Analyze target audiences, customer needs, and market trends to develop effective marketing initiatives that drive engagement and conversions
• Plan and optimize campaigns across: Social media, Email marketing and nurture campaigns, SEO-driven content and blog strategy, Paid digital campaigns and retargeting, Webinars, podcasts, and digital media, Re-engagement and lifecycle marketing initiatives
• Ensure consistent messaging, positioning, and brand alignment across all marketing channels
• Manage the planning, coordination, promotion, and execution of webinars, podcasts, virtual events, and in-person marketing events
• Develop rollout plans, promotional strategies, and post-event follow-up campaigns
• Coordinate speakers, vendors, logistics, timelines, and campaign assets as needed
• Support thought leadership initiatives that strengthen brand visibility and industry presence
• Develop and refine customer personas and audience segmentation strategies
• Map customer journeys to identify engagement opportunities across key touchpoints
• Leverage insights and performance data to improve campaign effectiveness and build always
• Monitor, analyze, and report on campaign performance metrics including engagement, conversion rates, ROI, and pipeline contribution
• Leverage insights and performance data to provide actionable insights and optimization recommendations to improve campaign effectiveness and audience experience
• Track marketing KPIs and continuously improve campaign performance through testing and iteration
• Collaborate with leadership, sales, recruiting, content, and external partners to execute cohesive marketing initiatives
• Help maintain marketing calendars, workflows, processes, and operational systems
• Present campaign performance insights and recommendations in a clear, actionable manner
• Stay current on marketing trends, emerging tools, and best practices to identify new growth opportunities

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5–8 years of experience in marketing, growth marketing, demand generation, or related roles
• Proven experience developing and executing full-funnel, multi-channel marketing campaigns
• Strong understanding of digital marketing channels, customer journey mapping, and funnel optimization
• Experience managing webinars, podcasts, virtual events, and/or in-person marketing events
• Proficiency with marketing automation, CRM, and analytics tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, or similar platforms
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Excellent written, verbal, and presentation skills
• Ability to analyze data, identify trends, and translate insights into actionable recommendations
• Self-starter with strong problem-solving skills and the ability to work independently in a fast-paced, collaborative environment
• Experience in B2B, technology, IT services, SaaS, staffing, startup, healthcare consulting or agency experience
• Familiarity with paid social, retargeting platforms, and digital advertising strategies
• Experience with content development, SEO strategy, or thought leadership campaigns
• Basic design, video editing, or content production experience is a plus