GuidePoint SecurityRemote
Product Marketing Manager
United States of America
Full Time
2 hours ago
No H1B
Key skills
Cybersecurity product marketingValue-based messagingCompetitive positioningCybersecurity products and services knowledgeMarket and competitive analysisContent developmentDigital Asset Management platformGoRepositoryLeadershipCommunicationSales
About this role
GuidePoint Security is a trusted cybersecurity company that provides solutions to help organizations minimize risk. They are seeking a Product Marketing Manager to create value-based messaging and collateral that differentiates their offerings in the market and supports sales efforts.
Responsibilities:
- Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems
- Drive thought leadership messaging & positioning for assigned offerings
- Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision
- Craft compelling Offer messages for use across marketing channels and activities
- Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned
- Conduct market and competitive analysis to better position services
- Contribute to the company’s blog strategy and content creation
- Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository
Requirements:
- 3-5 years' cybersecurity product marketing experience (must have previous Cybersecurity experience)
- Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously
- Demonstrated success value-based messaging and competitive positioning
- Excellent written and verbal communication skills
- Relevant subject matter expertise in the cybersecurity products, services and industry
- Understanding of how a product/service is sold and the toolkit needed to enable sellers
- Proven ability to influence cross-functional teams and work collaboratively
- social media
- various content types
- support for digital marketing campaigns
- ability to write web content