Online Marketing Manager

The Ohio State University is seeking an Online Marketing Manager to lead and manage marketing strategies for their online programs. The role involves developing marketing plans, executing campaigns, analyzing performance metrics, and collaborating with various stakeholders to drive student enrollment.

Responsibilities:

• Lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs
• Find the right marketing mix and tools across all channels (search, social, organic, email, third party, influencer) to drive leads/inquiries/prospective student interest for online programs
• Leverage their knowledge, and seek out market research, to craft campaigns and assets that attract the right audience in a cost-efficient manner
• Writing copy, drafting emails, creating content, ensuring web pages are optimized for content and SEO
• Analyzing campaign performance for both lead generation and student enrollment and finding third-party media suppliers
• Collaborate with college faculty, staff, and partners to better understand the target audience
• Partner with an agency and vendors across the marketing mix that has been aligned within their marketing plan
• Collaboration cross-functionally will occur on a regular basis to get real-time feedback on their lead generation efforts
• Manage potentially large marketing budgets and ensure that the budget is properly handled and delivered within a fiscal year
• Report on key metrics both internally and externally
• Constantly be looking for what’s next for testing new ideas and optimizing existing work

Requirements:

• Bachelor's degree required
• 4+ years in marketing or related field
• Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management
• Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization
• Master's degree in relevant discipline preferred
• 5+ years of experience preferred
• Experience in digital marketing, lead generation performance marketing, return on investment analysis, and higher education preferred
• Deeper knowledge of experience and knowledge required