Contribute to the development of a scalable marketing foundation to support the expansion of our presence in the public sector.
Collaborate with key stakeholders to co-create business and marketing plans tailored to our engagements within the public sector, ensuring alignment with sales objectives and industry standards.
Establish and monitor key performance indicators (KPIs) to evaluate the success of public sector partnerships, campaigns, and marketing activities.
Work closely with cross-functional teams, including Public Sector practice senior leadership, sales, partner marketing, and the broader marketing team, to ensure cohesive execution of marketing initiatives aligned with overall go-to-market strategies.
Drive the creation of sales enablement materials, marketing collateral, event strategies, and digital campaigns to support objectives within the public sector practice.
Leverage global marketing campaigns to amplify our presence within the public sector directly to market and through strategic partnerships.
Become a subject matter expert in the realm of Customer Experience within the public sector, staying informed about industry trends, innovations, and competitive intelligence to inform marketing strategies.

10+ years of B2B marketing experience, preferably with a focus on the technology industry and experience within the US public sector (this US public-sector experience is a must-have)
Expertise in planning and executing integrated marketing campaigns, with a strong understanding of KPIs and performance measurement.
Excellent communication skills, including strong writing abilities and proficiency in PowerPoint. Reading, writing, and speaking fluency in the English language is a MUST-HAVE
Proven success in supporting pipeline development and optimizing returns on marketing investments.
Experience in leading annual planning, budgeting, and reporting processes.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Public Sector Marketing Manager

Key skills