Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases
Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human
Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments
Shape content strategy and execution across owned and amplified channels
Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution
Partner with Media and Channel Marketing to develop integrated brand and performance plans
Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail
Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact
Cultivate a collaborative, inclusive, and high-trust team environment.

Bachelor’s Degree or equivalent years of experience
10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns
Experience launching hardware products and consumer electronics
Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels
Knowledge of and experience with Snap Inc. products.

Marketing Manager

Key skills