To win in a connected, always‑on marketplace, AT&T requires consistent, scalable, and disciplined marketing ways of working.
This role is responsible for defining, standardizing, and embedding enterprise‑wide marketing operating models that enable marketers to plan, execute, and optimize work effectively—regardless of channel, team, or business unit.
The Lead Marketing Manager – Marketing Operations serves as a steward of how marketing work gets done.
The role drives clarity, consistency, and capability across the marketing value chain by designing common processes, governance frameworks, and enablement models that help teams work smarter, faster, and with greater impact.

Minimum of 3-5 years of experience in data management, preferably within a marketing environment.
Proven experience standardizing and scaling marketing processes in large, complex organizations.
Deep understanding of marketing operating models and value chains.
Demonstrated ability to enable teams through process clarity, governance, and change management.
Strong data literacy with the ability to translate operational metrics into decisions.
Experience using MRM and workflow tools as enablers of process, not as the strategy itself.
Bachelor's degree in Marketing, Business Administration, Organizational Development, or a related field is typical. Master’s degree preferred.
Minimum 6+ years of experience in marketing and marketing operations, change management, or a related field.

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Lead Marketing Manager – Marketing Transformation, Operations

Key skills